WWO acquires digital mandate for Red Chillies Entertainment

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

e4m by exchange4media Staff
Updated: Feb 21, 2017 2:47 PM
WWO acquires digital mandate for Red Chillies Entertainment

The 360 degree digital marketing and advertising agency from Reliance Entertainment, World Wide Open (WWO), has expanded their division and has ventured into the entertainment industry. The latest feather in their cap is that of winning the digital media duties of one of India’s foremost production houses, Red Chillies Entertainment.

Speaking of the newly acquired account, Arun Mehra, CEO, WWO said, “Red Chillies Entertainment giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire WWO family. To be associated with India’s leading production house, who are known to churn out back-to-cack blockbusters, is in itself an immense learning opportunity. The year 2017 is going to be an exciting one for us, and with expertise from experienced professionals in the business such as Saahil Krishnani and Nikita Khandelwal at the forefront, we are certain to deliver clutter breaking ideas with progressive communication.”

With a considerable number of years of experience in digital marketing for films and celebrities, both Krishnani and Khandelwal have successfully managed Online Reputation Management (ORM) for some of the most influential personalities and have been an integral part of some of the biggest and most well-executed film campaigns.

Commenting on handing over the digital marketing duties to the agency, Binda Dey, Head of Marketing at Red Chillies Entertainment said, “We are glad to have WWO on board to handle the digital duties. We wanted a young and an innovative agency with a fresh perspective to take over and WWO seems just right. We look forward to working with them and creating clutter breaking campaigns.”

WWO has cemented their journey into movie marketing as they have forayed into the business late last year and already have a power-packed year planned ahead of them. Their ever-growing team looks forward to creating innovative marketing strategies and execute some path-breaking campaigns this year.

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