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Shah Rukh Khan starrer Zero has become the first Bollywood film to utilise Amazon Alexa, develop a Snapchat filter, and even create a Whatsapp sticker pack.

Venkata Susmita Biswas Dec 19, 2018 8:18 AM

zero

Fans have to create a profile on the website Bauua Ki Toli, connect their Facebook or Twitter profiles, and interact on the Red Chillies Entertainment pages to earn points

exchange4media Staff Dec 5, 2018 2:39 PM

Bollywood banks on ICC Champions Trophy 2017 for trailer debuts

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Madhuwanti Saha Jun 20, 2017 8:06 AM

WWO acquires digital mandate for Red Chillies Entertainment

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

exchange4media Staff Feb 21, 2017 2:47 PM