KKR appoints Binda Dey as CMO

As CMO, Dey will be responsible for all aspects of Marketing - Brand, Content, Digital, Licensing & Merchandising, for all initiatives in IPL, Caribbean Premier League and USA Cricket

e4m by exchange4media Staff
Updated: Jul 24, 2021 11:49 AM
Binda Dey

Shah Rukh Khan and Juhi Chawla promoted Kolkata Knight Riders (KKR) has appointed Binda Dey as Chief Marketing Officer (CMO), KKR & Knight Riders Global Franchises. Apart from the Indian Premier League (IPL), KKR also owns cricket franchises in the USA and West Indies.

As CMO, she will be responsible for all aspects of Marketing - Brand, Content, Digital, Licensing & Merchandising, for all initiatives in IPL, Caribbean Premier League and USA Cricket. It is pertinent to note that she was Head of Marketing for KKR between November 2015 and October 2016.

In June, Kaustubh Jha, the Head of Marketing of KKR, had moved on after a 2.5-year stint. Jha had joined KKR in November 2018 and led marketing and fan-building initiatives of the Knight Riders brand.

Binda has seventeen years of experience in the marketing domain with leading media and entertainment companies.

Prior to KKR, she was Head of Marketing | Creative Development at Red Chillies Entertainments for over 5.5 years. She had an almost 8.5-year stint at Star India. Before that, she had worked with Starcom and DDB Mudra Group.

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