As Veeba Foods enters the child nutrition segment with V- Nourish, Viraj Bahl, Founder & MD says the product will disrupt the Health Food Drink category with a unique product experience

Dolly Mahayan 03-June-2019

Khan will promote Kent RO’s automotive security product range

exchange4media Staff 28-February-2019

From Dainik Jagran, Amity Global School, Imperial Hotel, Nykaa to Bombay Times, the movie has promoted several brands and they are hard to miss

Anjali Thakur 02-January-2019

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan 02-November-2018

In a campaign to find its missing mascot, Foodpanda ropes in Shahrukh Khan to solve the mystery

exchange4media Staff 05-May-2018

The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, Digital, etc. The account was won after a multi-agency pitch recently

exchange4media Staff 21-September-2016

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy 19-May-2016

The ad features Shahrukh Khan showcasing the transition from Black and white TV viewing to color to HD viewing

exchange4media Staff 07-May-2016

&TV, Hindi GEC from the stable of Zee Entertainment Enterprises Ltd. (ZEEL), will be launched in March

exchange4media Staff 22-January-2015

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado 17-December-2014

TAG Heuer has added Ranbir Kaboor as the second brand ambassador to its portfolio, The company aims to position itself as a youth-driven brand

Ankur Singh 13-November-2014

Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium

Aditi Raval 15-September-2014

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder

Abhinn Shreshtha 28-May-2014

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff 17-February-2014

In-film brand integration has been acting as a catalyst for instant recognition of the brand at the point of purchase, thus increasing visibility and recall

exchange4media Staff 09-August-2013

SRK takes up the mantle of ‘HD Inspector’ to promote DISH truHD+. The new ad does not excite viewers to switch to HD & will appeal only to die-hard SRK fans, say experts

Twishy 17-May-2013

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy 19-March-2013