Date-wise News
Sourav Ganguly is the face of Tetley Super Green

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

exchange4media Staff Feb 9, 2017 4:36 PM

CarTrade raises USD 55 million to drive growth

The online automobile classifieds platform will focus on strengthening dealer and customer services, evaluating potential acquisitions, says Founder and CEO Vinay Sanghi

exchange4media Staff Feb 9, 2017 2:55 PM

Carried Yesterday: Raghav Bahl denies interest in TV9, calls it speculation

Speculation has been rife around the sale of TV9, which was earlier said to be on the radar of Subhash Chandra of Zee as well

Saif Ahmad Khan Feb 9, 2017 2:49 PM

Carried Yesterday: BBC Worldwide channels appoint Pitchfork Partners as strategic communication advisors

Pitchfork Partners will be responsible for overall strategic direction of BBC Worldwide’s communication campaigns; execution will be handled by Seven Communications and Beyond

exchange4media Staff Feb 9, 2017 1:53 PM

Adman Prasoon Joshi to chair India edition of PromaxBDA Awards 2017

Raj Nayak, CEO, Hindi Mass Entertainment – Viacom18, will chair the PromaxBDA 2017 Conference scheduled for May 17-18

exchange4media Staff Feb 9, 2017 1:24 PM

We are getting rid of the stereotypes: Matt Eastwood, JWT Worldwide

Matt Eastwood, Chief Creative Officer, JWT, Worldwide & Senthil Kumar, Chief Creative Officer, JWT, South Asia, speak about the agency’s 2017 blueprint and more

Ruhail Amin Feb 9, 2017 9:48 AM

Sundar Kondur returns to Times of India

He is said to have joined as Senior Vice President Response and will continue to be based out of Bangalore

Priyanka Mehra Feb 9, 2017 9:23 AM

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

exchange4media Staff Feb 9, 2017 9:07 AM

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

exchange4media Staff Feb 9, 2017 8:59 AM

The Times of India taps into Emoji-love this Valentine's Day with #CodeLove

#CodeLove has been designed as an interactive campaign to celebrate the power of emojis in the life of a youth

exchange4media Staff Feb 9, 2017 8:45 AM

One in nine cars sold worldwide in 2016 from Nissan-Renault stable; global sales reach 9.96 mn vehicles

Alliance sales reach 9,961,347 vehicles in 2016 – one in nine cars sold worldwide. The Alliance confirms its zero-emission* leadership; cumulative sales reach 424,797 electric vehicles worldwide. 18-year old partnership sees boost in innovation for the vehicle of the future

exchange4media Staff Feb 9, 2017 8:27 AM

Facebook extends Live Video reach with FB Bandstand

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Abhinn Shreshtha Feb 9, 2017 8:12 AM

Parachute Advansed Hot Oil moves from aspirational to inspirational with latest ad

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas Feb 9, 2017 8:09 AM

Amazon Prime Video India earmarks Rs 500 crore for original content

Amazon has committed around Rs 500 crore for original content in India, about one-fourth of its Rs 2,000 crore India-budget

exchange4media Staff Feb 9, 2017 8:06 AM

Guest Column: Regional media content to play a crucial role in digitization of India: Rishi Darda, Lokmat Media

It is impossible to build a “Digital India” without changing the language of the internet. And Digitization of Regional Media is an imperative towards achieving this dream, writes Rishi Darda, Joint Managing Director and Editorial, Lokmat Media.

Rishi Darda Feb 9, 2017 8:04 AM