Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

exchange4media Staff Feb 9, 2017 4:36 PM

The online automobile classifieds platform will focus on strengthening dealer and customer services, evaluating potential acquisitions, says Founder and CEO Vinay Sanghi

exchange4media Staff Feb 9, 2017 2:55 PM

Speculation has been rife around the sale of TV9, which was earlier said to be on the radar of Subhash Chandra of Zee as well

Saif Ahmad Khan Feb 9, 2017 2:49 PM

Pitchfork Partners will be responsible for overall strategic direction of BBC Worldwide’s communication campaigns; execution will be handled by Seven Communications and Beyond

exchange4media Staff Feb 9, 2017 1:53 PM

Raj Nayak, CEO, Hindi Mass Entertainment – Viacom18, will chair the PromaxBDA 2017 Conference scheduled for May 17-18

exchange4media Staff Feb 9, 2017 1:24 PM

Matt Eastwood, Chief Creative Officer, JWT, Worldwide & Senthil Kumar, Chief Creative Officer, JWT, South Asia, speak about the agency’s 2017 blueprint and more

Ruhail Amin Feb 9, 2017 9:48 AM

He is said to have joined as Senior Vice President Response and will continue to be based out of Bangalore

Priyanka Mehra Feb 9, 2017 9:23 AM

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

exchange4media Staff Feb 9, 2017 9:07 AM

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

exchange4media Staff Feb 9, 2017 8:59 AM

#CodeLove has been designed as an interactive campaign to celebrate the power of emojis in the life of a youth

exchange4media Staff Feb 9, 2017 8:45 AM

Alliance sales reach 9,961,347 vehicles in 2016 – one in nine cars sold worldwide. The Alliance confirms its zero-emission* leadership; cumulative sales reach 424,797 electric vehicles worldwide. 18-year old partnership sees boost in innovation for the vehicle of the future

exchange4media Staff Feb 9, 2017 8:27 AM

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

Abhinn Shreshtha Feb 9, 2017 8:12 AM

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas Feb 9, 2017 8:09 AM

Amazon has committed around Rs 500 crore for original content in India, about one-fourth of its Rs 2,000 crore India-budget

exchange4media Staff Feb 9, 2017 8:06 AM

It is impossible to build a “Digital India” without changing the language of the internet. And Digitization of Regional Media is an imperative towards achieving this dream, writes Rishi Darda, Joint Managing Director and Editorial, Lokmat Media.

Rishi Darda Feb 9, 2017 8:04 AM