Date-wise News
Glen Ireland launches digital marketing agency 8020?blur=25

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

exchange4media Staff Jan 11, 2017 6:15 PM now a joint entity?blur=25

US$55 Million fresh investment in the joint entity is perhaps the largest investment in India’s digital real estate sector in the last two years

exchange4media Staff Jan 11, 2017 5:36 PM

Zee Cine Awards 2017 to be held in March?blur=25

With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally

exchange4media Staff Jan 11, 2017 5:35 PM

Le Souk awards PR and representation mandate to Troika Consulting?blur=25

NYC-based Le Souk builds direct and transparent business relationships between buyers and sellers around the world

exchange4media Staff Jan 11, 2017 4:24 PM

Traffic Jam Communications bags creative mandate for Bibs Creations?blur=25

The agency will take care of the brand's creative duties across the Indian market

exchange4media Staff Jan 11, 2017 3:35 PM

Arvato CRM Solutions acquires India-based IT analytics start-up, Ramyam?blur=25

Ramyam was among US research company Forrester’s top-10 emerging business technology companies in India in 2015

exchange4media Staff Jan 11, 2017 12:55 PM

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India?blur=25

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

exchange4media Staff Jan 11, 2017 12:29 PM

iGenero bags the digital mandate of Anupam?blur=25

In the last seven years, iGenero has had more than 200 clients across the globe

exchange4media Staff Jan 11, 2017 11:21 AM

ITC initiates media pitch; account size over Rs 500 crore?blur=25

The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies

Priyanka Mehra Jan 11, 2017 8:51 AM

IPG continues support of UN Sustainable Development Goals?blur=25

Holding company showcases client work promoting sustainable water efforts

exchange4media Staff Jan 11, 2017 8:37 AM

Zenith unveils 10 Artificial Intelligence trends for marketers ?blur=25

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

exchange4media Staff Jan 11, 2017 8:29 AM

Guest Column: Digital Marketing Trends to look for in 2017: Mrugesh Gaglani & Manish Porwal, Alchemist?blur=25

With the clutter in media and intensity of competition rising, identifying niches and catering to them with innovative solutions will become increasingly important

Mrugesh Gaglani & Manish Porwal Jan 11, 2017 8:21 AM

Innovative ad campaigns riding on the back of demonetisation?blur=25

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Venkata Susmita Biswas Jan 11, 2017 8:16 AM

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans?blur=25

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Sarmistha Neogy Jan 11, 2017 8:13 AM

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends?blur=25

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Sarmistha Neogy Jan 11, 2017 8:10 AM

Ramdev Baba’s Patanjali Yogpeeth fined Rs 6.83 lakh as entertainment tax?blur=25

Patanjali’s tryst with controversy continues. This time Ramdev Baba’s Patanjali Yogpeeth and Yoga Gram management has got into trouble with the Haridwar district administration who slapped a notice on the institution to cough up Rs 6.83 lakh as entertainment tax

exchange4media Staff Jan 11, 2017 8:07 AM