Date-wise News
Enormous strengthens senior creative team for its Mumbai & Delhi offices

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

exchange4media Staff Dec 7, 2016 4:48 PM

Indian Readership Survey(IRS) data delayed to Q3 2017

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra Dec 7, 2016 10:41 AM

Ajit Varghese's 10@ Maxus

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus

Priyanka Mehra Dec 7, 2016 9:38 AM

Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

exchange4media Staff Dec 7, 2016 8:56 AM

FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

exchange4media Staff Dec 7, 2016 8:46 AM

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

exchange4media Staff Dec 7, 2016 8:35 AM

Culture Machine partners with Scout Media to provide Video Machine services

In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month

exchange4media Staff Dec 7, 2016 8:15 AM

Jayalalithaa's political career a lesson in brand marketing

We bring you the refined marketing tactics that late Chief Minister J Jayalalithaa used during her political career

Venkata Susmita Biswas Dec 7, 2016 8:10 AM

Amazon rolls out its 'Launchpad' platform for Indian start-ups

India becomes the seventh country to be introduced to Amazon Launchpad, a platform for start-ups to market and distribute their products to Amazon’s global customer base

exchange4media Staff Dec 7, 2016 8:08 AM

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

Sarmistha Neogy Dec 7, 2016 8:06 AM