Date-wise News

Vh1 Supersonic 2017 leaves no stone unturned to provide a safe and secure festival experience

Vh1 Supersonic 2017 leaves no stone unturned to provide a safe and secure festival experience?blur=25

12 watch towers, women guards, “women only” bar, police bandobast are in place to ensure a pure, clean, live music experience for the audiences

exchange4media Staff Feb 13, 2017 10:54 AM

"Margin expansion and capital returns are powerful drivers of value for Interpublic going forward." Michael I. Roth, IPG Chairman & CEO

"Margin expansion and capital returns are powerful drivers of value for Interpublic going forward." Michael I. Roth, IPG Chairman & CEO?blur=25

Interpublic announces full year and fourth quarter 2016 Results

exchange4media Staff Feb 13, 2017 10:06 AM

Goafest 2017 Gods Of Advertising campaign unveiled

Goafest 2017 Gods Of Advertising campaign unveiled?blur=25

The campaign has been conceptualised and designed by FCB Ulka in line with grandeur of the festival, where the industry Gods come together

exchange4media Staff Feb 13, 2017 9:51 AM

Delhi Ad Club’s annual quiz witnessed enthusiastic participation from prominent agencies

Delhi Ad Club’s annual quiz witnessed enthusiastic participation from prominent agencies?blur=25

This year, the event had 21 teams participating from all leading New Delhi agencies

exchange4media Staff Feb 13, 2017 9:18 AM

Maa TV launches refreshed channel look, logo and positioning as Star Maa

Maa TV launches refreshed channel look, logo and positioning as Star Maa?blur=25

Meelo Evaru Koteeswarudu, hosted by superstar Chiranjeevi, and new fiction shows aim to attract aspirational Telugu audience

exchange4media Staff Feb 13, 2017 9:04 AM

From silos to collaboration, data driven marketing is changing for good

From silos to collaboration, data driven marketing is changing for good?blur=25

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

Nestle India is now upping its innovation game to gain leadership

Nestle India is now upping its innovation game to gain leadership ?blur=25

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha Feb 13, 2017 8:07 AM

Betting big on MoJo: Mobile phone-led newsgathering receives massive push from media brands

Betting big on MoJo: Mobile phone-led newsgathering receives massive push from media brands?blur=25

The early days of 2017 have resulted in publishers and broadcasters betting big on the content creation ability of smartphones

Saif Ahmad Khan Feb 13, 2017 7:58 AM

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"?blur=25

One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister

Venkata Susmita Biswas Feb 13, 2017 7:56 AM

Advertisers need to change their views about ASCI’s role: SK Swamy, ASCI Chairman

Advertisers need to change their views about ASCI’s role: SK Swamy, ASCI Chairman?blur=25

Advertisers who have so far challenged ASCI’s role as a self-regulatory body saying that it should not be interfering and commenting on their work will now have to modify their view based on the SC’s judgement, says SK Swamy, ASCI Chairman

Venkata Susmita Biswas Feb 13, 2017 7:51 AM