Date-wise News

Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences, says Vasuta Agarwal, VP & GM, InMobi (India)

exchange4media Staff Aug 4, 2017 6:55 PM

HT Media also elevated senior journalists Sonal Kalra, Krittivas Mukherjee and Anup Gupta

Saif Ahmad Khan Aug 4, 2017 5:45 PM

Prior to this, Kharbanda was working with The Tribune as Regional Head Marketing (North)

exchange4media Staff Aug 4, 2017 5:18 PM

Reported Net Sales of Rs. 1109.9 crore, a decrease of 3% over Q1 of the previous year

exchange4media Staff Aug 4, 2017 4:37 PM

According to BARC data for week 30 (July 22–28), Zee Anmol led collectively and in rural market in Hindi GEC category. Meanwhile, Star Plus continued to dominate the urban market

exchange4media Staff Aug 4, 2017 1:39 PM

He will now be the face of the clothing brand He will now be the face of the clothing brand

exchange4media Staff Aug 4, 2017 1:39 PM

Kaushik to spearhead India operations and lead critical business areas including Strategic Business Planning and Development, Partner Management & Acquisitions and Customer Engagement

exchange4media Staff Aug 4, 2017 1:25 PM

Kathe comes from NDTV where he produced and anchored shows such as Money Mantra, Marathi ke Naam Par, and Ek Bhaiyya Dooja Marathi

exchange4media Staff Aug 4, 2017 1:10 PM

Selection Day is based on Aravind Adiga’s book and Again is a supernatural female-led detective series set in New Delhi

exchange4media Staff Aug 4, 2017 1:05 PM

Signs on PPR South Asia for PR, August Communications for Digital and Creative

exchange4media Staff Aug 4, 2017 12:01 PM

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff Aug 4, 2017 10:05 AM

Dr. A Surya Prakash, Chairman, Prasar Bharati, recently spoke about the organisation still being on the road to autonomy, practice of neutral journalism, the impact of social media and the future of citizen journalism

Ruhail Amin Aug 4, 2017 8:47 AM

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

exchange4media Staff Aug 4, 2017 8:42 AM

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri Aug 4, 2017 8:28 AM

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes Aug 4, 2017 8:14 AM

Madakshira has been studying marketing for about two decades and talks about his transition from various Indian industry giants to Adobe’s marketing strategy and the move from ‘Creative cloud’ to ‘Experience Cloud’

Akshata R Murthy Aug 4, 2017 8:09 AM

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

exchange4media Staff Aug 4, 2017 7:58 AM

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

Venkata Susmita Biswas Aug 4, 2017 7:50 AM

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions), 152 GTVMs in the HSM Urban and 538 GTVMs in HSM Rural

exchange4media Staff Aug 4, 2017 7:42 AM