Date-wise News

He was part of the group for 15 years. Prior to being the CEO, he was the additional director of TV Today Network from August, 2013 till March, 2014

exchange4media Staff 01-August-2017

Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories

exchange4media Staff 01-August-2017

Gandhi to focus on increasing the brand proposition of Fantom Bikes in the consumer segment

exchange4media Staff 01-August-2017

This landmark deal with the actor makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight

exchange4media Staff 01-August-2017

The new unit will be headed by Prerna Mehra The new unit will be headed by Prerna Mehra

exchange4media Staff 01-August-2017

The account will be handled out of Lodestar UM’s Delhi office

exchange4media Staff 01-August-2017

The account will be managed out of the agency’s Gurgaon office and will be led by Tarun Nigam, Executive VP and Principal Partner, OMD MudraMax

exchange4media Staff 01-August-2017

The conclave called ‘Vande Mataram’ will invite political, social, strategic and defence experts to deliberate on how to counter terrorism, its impact on the state and possible means to counter this threat in the valley

exchange4media Staff 01-August-2017

MG Parameswaran will be the ex-officio member of the AAAI executive committee

exchange4media Staff 01-August-2017

Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

exchange4media Staff 01-August-2017

Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology

Rohit K Singh 01-August-2017

Aditya Birla Health Insurance is a 51:49 joint venture between Aditya Birla Group and MMI Holdings

exchange4media Staff 01-August-2017

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?

Prof. Anand Narasimha, Surekha Shetty 01-August-2017

Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups

Madhuwanti Saha 01-August-2017

Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin 01-August-2017

At the BW BusinessWorld Marketing Whitebook event that took place on July 28, experts came together to discuss the role of communication and movement building in social progress and marketing social firms

Misbaah Mansuri 01-August-2017

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Venkata Susmita Biswas 01-August-2017