Authors

Prof. Anand Narasimha is the Professor-Marketing & Strategy, IFIM Business School; Surekha Shetty is Director – Admissions and Student Services (IFIM Business School, Bangalore)

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?

Prof. Anand Narasimha, Surekha Shetty 01-August-2017