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Prof. Anand Narasimha, Surekha Shetty

Prof. Anand Narasimha is the Professor-Marketing & Strategy, IFIM Business School; Surekha Shetty is Director – Admissions and Student Services (IFIM Business School, Bangalore)

Guest Column: Can a brand be an antidote to student stress?

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brand...

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