NowFloats announces new senior management hires

Lohar will be managing end to end business lifecycle from sales, customer support, ops, renewal and operations while Goyal will be in charge of growth hacking and Digital Desh program

e4m by exchange4media Staff
Published: Dec 27, 2016 8:37 AM  | 4 min read
NowFloats announces new senior management hires

NowFloats, a location-based disruptive Mobile technology backed online and offline platform which helps businesses get discovered, has announced the appointment of Rajeev Goyal as the company’s Vice President of Growth & Strategic Projects. It also appointed Mukesh Lohar as the Business Head for India and Asia Emerging Markets where he would be chiefly responsible for creating and managing business streams for NowFloats.

Lohar comes with 15 years of rich experience in setting up SMB and SaaS businesses, pre-sales and strategy working with multiple companies such as Knowlarity Cloud Telephony, Tata Communications Ltd. and Bharti Airtel Ltd and has several awards to his name, including the much-coveted ProClub and Blue Ribbon award.

Goyal will assume the responsibility of growing the discovery platform’s business through the use of empirical and scalable methodology. He will be also be leading the company’s Digital Desh drive, an initiative by NowFloats which aims to unravel exactly how the Tier 2, 3 and even 4 cities are using technology innovatively in their everyday life. This is an anti-survey of sorts because it is a quest to document the real stories behind those numbers of increasing internet users in India.

He brings with him over 17 years of experience across Digital Search Marketing, Ecommerce, Online Grocery, Payment Solutions, SME Financing, Consumer Internet and VAS in organisations across verticals, including, Vodafone, Ericsson, Videocon, Spice and Askme. He is adept at running large teams and deliver on key organisational goals such as revenue, scale and operational efficiency. During his 7 year stint with Vodafone, he led the company’s VAS Vertical (Including Internet (3G/2G Business).

Prior to joining NowFloats, Goyal was the Group Vice President for Operations, Strategy and Go-To-Market for Askme. In this leadership role, he was primarily responsible for heading operations across business lines, incentive management across teams across business lines, managing Go-To-Market for all new launches and rollouts, providing strategic direction to the organisation in terms of geographical expansion, consolidation, rollouts, back-end efficiencies, customer engagement and sales force management.

Speaking on the top leadership appointment, Jasminder Singh Gulati, Co-founder & CEO NowFloats, commented, “Roping in Rajeev is an important strategic decision on our part. He strongly believes in growing exponentially rather than incrementally and his role at NowFloats will evolve with time. His philosophy is that when one works in a startup environment, one’s Key Result Areas is everything that one is capable of doing, and not limited to a "role". This will define how he contributes to NowFloats in the coming times.”

“Rajeev’s experience includes handling expansions and rollouts, GTM, operations, CLM, backend, CRM, loyalty programs, call-center management, customer service, seller/merchant acquisition, merchant on-boarding, content, telco alliances, product pricing and packaging, taxonomy, quality, audits, sales management, consumer internet, VAS etc, and we will be able to viably leverage such myriad expertise at NowFloats,” added Singh Gulati.

Elaborating on the roles and responsibilities of Lohar, he said, “In addition to managing the end to end business lifecycle, Mukesh will be responsible for helping the company in strategic acquisitions and funding, creating International Business and Channel sales verticals and managing our 28 sales offices across India and other offices that we will be setting up over the coming months. Mukesh’s objectivity of sales successes keeps him achievement oriented which has won him many coveted awards in the past. We are extremely confident that his strong relationship oriented approach will go a long way in strengthening our ties with partners and customers.”

Goyal commented, “I am extremely elated to join NowFloats. Businesses face many hurdles to get an effective digital presence, which includes investing time and effort in creating an impactful website, content freshness, updating of business relevant content in real time, online discovery, generating potential leads and subsequent conversion. This is where NowFloats comes in. The platform boasts of a magnanimous market share currently and is bullish on riding an aggressive growth gradient.”

Commenting on his appointment, Lohar said, “I am immensely excited to be part of this fastest growing local content discovery platform globally. The company’s digital marketing solutions for organic SEO is helping millions of enterprises solve their discovery issue and give online identity. I would definitely like to extend my expertise and experience in delivering the best of solutions to our esteemed stakeholders.”

NowFloats extensively uses Artificial Intelligence, Machine learning, NLP and big data analysis to help clients update their business website and also enables them to optimise their website for localised discovery by potential consumers.

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