Date-wise News
9 out of 10 women find marketing-to-women efforts ineffective: MullenLowe Study

A report by MullenLowe group finds out that mothers control 85 per cent of home purchases and wield an estimated annual buying power of $2.1 trillion in the U.S, and by 2017, the baby care category alone will reach $67 billion.

exchange4media Staff Jun 3, 2016 5:31 PM

Sudhir Sitapati is now Executive Director, Refreshments HUL

Geetu Verma, currently Executive Director (Foods & Refreshments) will continue to look after the Foods business. She will be designated as Executive Director (Foods) and will continue as a member of the Management Committee of HUL.

exchange4media Staff Jun 3, 2016 5:24 PM

Star Plus continues to lead urban markets; Star Utsav replaces Sony Pal to be No.1 in rural markets

In the urban Hindi Speaking Markets, Star Plus remained at no.1 for the second consecutive week and Colors stayed at No.2. Sony Pal stepped up to the seventh spot pushing &TV to the eighth spot. As far as the Hindi GEC rural ratings are concerned, Star Utsav replaced previous week’s top channel, Star Utsav to acquire the No.1 spot. Star Plus climbed a step up to the sixth spot replacing Colors. Also, Big Magic stepped up to the eighth spot in week 21

exchange4media Staff Jun 3, 2016 1:32 PM

FCB Ulka Interactive, Mumbai wins creative & media duties for Vero Coffee launch

Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes

exchange4media Staff Jun 3, 2016 10:38 AM

ESPN-SPN combine launch multi-sport digital products

The new site and app will further reinforce ESPN’s market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and subcontinent fans across mobiles, tablets and computers

exchange4media Staff Jun 3, 2016 10:07 AM

Business Standard opens Digital subscriptions

In a 'first move' among news-content based media in India, Business-Standard.com to offer Opinion and other premium features only to subscribers; partners with WSJ.com for a combined digital subscription offer

exchange4media Staff Jun 3, 2016 8:45 AM

Assembly Elections 2016: Regional News channels got more traction than English News Channels in TN, Kerala & Assam

Regional News channels in Tamil Nadu, Kerala and Assam witnessed considerable growth in viewership on counting day during the recently held assembly elections, surpassing the mainline Hindi and English channels

Priyanka Mehra Jun 3, 2016 8:41 AM

ABC launches digital measurement backed by Nielsen's technology

The service, which goes live from Q3 2016, fills an important gap for digital property owners by offering them precise audience metrics

exchange4media Staff Jun 3, 2016 8:29 AM

Laura Desmond, CRO Publicis Group to take 6 month sabbatical citing family health issue

Laura Desmond, CRO, Publicis Groupe, will go on a six-month sabbatical which is being described as a "significant family health issue."

exchange4media Staff Jun 3, 2016 8:07 AM

Brands get trendy being on social; use online influencers to grab eyeballs

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

Guest Column: Branding, Behaviour and the Brain- Jay Kumar Hariharan

A keen understanding of the way our brain functions is essential to map our paths as consumers, marketers and most importantly as human beings writes Jay Kumar Hariharan, Professional Certified Coach (PCC) and CEO -Blue Fire Coaching Consultants

Jay Kumar Hariharan Jun 3, 2016 7:59 AM

Sports OTT provider Veqta eyes 20 million viewers in the first year

Veqta, a new OTT digital broadcast network dedicated to sports, likely to launch in a fortnight, aims to redefine how sports are consumed in India

Madhuwanti Saha Jun 3, 2016 7:58 AM

FreeCharge partners with OYO

With this partnership, consumers can use the Freecharge wallet to pay across OYO platforms in less than 10 seconds for over 5500 hotels in a swifter and secure way

exchange4media Staff Jun 3, 2016 7:57 AM

What's Your Problem brings in Divya Saxena as Founder Member & Head of Art & Design: adds creative muscle with several senior hires

A year after their launch, What’s Your Problem has further beefed up their creative team with a number of senior level hires. The new hires include Divya Saxena, Sameer Murudkur, Shihab Kareem and Mihir Chitre

exchange4media Staff Jun 3, 2016 7:55 AM

In a freewheeling chat, Rana Barua and Ashish Chakravarty, Contract’s CEO and CCO respectively get talking on the agency’s recent wins, which include ITC Personal Care, Century LED bulbs, Abbott Healthcare, Lupin OTC, Orient Fans, Reckitt & Colman, Garnier among others. Contract has also won the mandate for mygov.in, one of the largest mandates from the Government of India. <br><br> The duo field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more

exchange4media Staff Jun 3, 2016 12:00 AM