FCB Ulka Interactive, Mumbai wins creative & media duties for Vero Coffee launch
Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes
FCBUlka Interactive, a division of FCB Ulka Group recently added to its large portfolio of clients by bagging the duties for Vero.
Vero has launched an innovative concept that offers a new way to appreciate coffee. Vero coffee looks at redefining the coffee experience for Indian consumers.
‘Vero’ is an Italian word for Real, True and Perfect that aims to bring the perfect coffee experience to the coffee connoisseurs across India. Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes.
Commenting on the pitch process, Priya Gandhi, Vice President, Vero said that post a creative and strategy presentation done by 5 agencies and 2 rounds of evaluation, FCB Ulka was finalised as the agency to manage the business. The decision was based on their deep understanding of our product, user insights and proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will not just be a communication agency but a strategic partner in our journey to redefine the coffee experience in India and build the brand Vero.
Satish Ramachandran, Sr. Vice President, FCB Ulka Interactive, commented on the win saying, “Vero coffee is a prestigious business and it’s a pleasure to be a part of the launch of this new category in India. I would like to thank the client for having expressed their confidence in FCBUlka Interactive.”
The win adds significant weight to FCB Ulka Interactive’s client portfolio, which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services, etc.
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