Date-wise News
IBD secures strategic and creative mandate of Tokri.com

IBD not only provided a differentiated strategy for Tokri.com, but also brought on board the actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand

exchange4media Staff Sep 14, 2016 11:55 AM

DDB Mudra Group announces formation of 'The Group Operating Board'

The GOB will advice and assist the Group CEO&MD, Chairman & CCO and CFO on various aspects related to leading and growing the organisation and will focus on achieving the group’s People and Product goals to deliver client excellence

exchange4media Staff Sep 14, 2016 11:23 AM

Ittisa bags digital mandate for Vijaya Bank

The mandate also includes online reputation management, communication planning, search engine optimisationand digital analytics along with social media strategies

exchange4media Staff Sep 14, 2016 11:15 AM

HUL's Shalini Raghavan moves to L'Oreal

As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand

Priyanka Mehra Sep 14, 2016 8:47 AM

After Google Play store, Reliance Jio apps dominate App store charts too

The App store is abuzz with Reliance Jio apps along with their surge on the Google Play store. MyJio stood at the 34th spot just a month ago while it rules the charts now

Ronald Menezes Sep 14, 2016 8:16 AM

Guest Column: Regional content is extremely hot, and the reasons are obvious- Deepa Balasubramanian

Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian

Deepa Balasubramanian Sep 14, 2016 8:15 AM

ZEEL launches 'Zee Mundo' to showcase dubbed bollywood films in Spanish

Zee Mundo is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish

exchange4media Staff Sep 14, 2016 8:13 AM

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff Sep 14, 2016 8:11 AM

Bigg Boss 10 powered by Oppo Mobiles may return to 9PM primetime slot

Maruti Corp also joins the list of other brands associated with the property. The format for this year’s Bigg Boss has few new additions, like for the first time throwing it open to public.

exchange4media Staff Sep 14, 2016 8:10 AM

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy Sep 14, 2016 8:08 AM

Despite Morgan Stanley downgrade, Flipkart goes all out with ramped up operations and innovations

Morgan Stanley, one of the mutual fund investors in Flipkart, has marked down its estimate of the company’s valuation for the third consecutive time in the past six months. Its markdown implies that it estimates Flipkart is now valued at around $9 billion

exchange4media Staff Sep 14, 2016 8:06 AM

Copyright Act extended to internet broadcasting but confusion still remains?

Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition

Abhinn Shreshtha Sep 14, 2016 8:04 AM

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