Date-wise News
SPN India acquires exclusive TV, digital rights for Indian Open World Ranking Snooker Tournament

The Indian Open World Ranking Snooker Tournament will commence on July 4 and will be telecast live and exclusive on Sony SIX. Live coverage of the matches will also be available to live stream on Sony LIV

exchange4media Staff Jun 14, 2016 5:25 PM

SPN India launches new FTA Hindi movie channel- 'Sony WAH'

The channel will showcase a mix of Hindi movies as well as films from the southern parts of India dubbed in Hindi. There will be a lot of marquee titles as well ranging across present-day blockbusters to movies from the last three decades

exchange4media Staff Jun 14, 2016 5:19 PM

mid-day celebrates 37 years of being part of Mumbai

As mid-day turns 37, it has planned to bring out a mid-day anniversary bumper issue on the June 24 with the theme-’Off the Grid- The Mumbai you can’t search online’

exchange4media Staff Jun 14, 2016 1:41 PM

20:20 MSL appoints Rina Sen Goel as Special Advisor- Entertainment, Consumer Practice

Goel will work closely with teams across the offices of 20:20 MSL to help cater to Agency'saggressive plans of expandingits portfolio of Consumer, Lifestyle and Entertainment clients

exchange4media Staff Jun 14, 2016 11:45 AM

Neo@Ogilvy appoints Deepankar Kapoor as VP, Head of Strategy-India

Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business - creative, content, media, technology and CRM providing solutions for a roster of blue chip brands

exchange4media Staff Jun 14, 2016 11:21 AM

PHD trumps $2.5 bn Volkswagen Global pitch

In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch

Priyanka Mehra Jun 14, 2016 8:39 AM

Maxus drives away with consolidated digital mandate for Tata Motors

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio

exchange4media Staff Jun 14, 2016 8:21 AM

Maxus drives away with consolidated digital mandate for Tata Motors

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio

exchange4media Staff Jun 14, 2016 8:21 AM

Smartphone sales YoY growth dips by 18 per cent in 2015: Report

The recent 2016 Internet Trends Report by Mary Meeker says that global internet user base, as well as smartphone sales, have seen a slowdown. As per the report, the global internet users stand at around 3 billion, however, the growth in new internet users globally has been flat with a growth rate of just 9 per cent seen in 2015, which was the same as in 2014

exchange4media Staff Jun 14, 2016 7:59 AM

Microsoft to acquire LinkedIn for $26.2 billion

LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft. The transaction is expected to close this calendar year

exchange4media Staff Jun 14, 2016 7:58 AM

IoT can be a game changer: IDMA jury

As the date for IDMA 2016 inches closer, we spoke with some jury members to get their thoughts on the radical new concept of connected devices, or, as it is known as, the Internet of Things (IoT)

exchange4media Staff Jun 14, 2016 7:56 AM

Saatchi & Saatchi tests creative ability of AI; creates film conceived, edited and directed by machines

The advertising giant pushes boundaries with a bold experiment which asks the question: can a machine-made film make humans have an emotional response?

exchange4media Staff Jun 14, 2016 7:55 AM

Lack of regulatory framework mars in-app advertising

According to latest survey conducted by VoIP calling app nanu, smartphone users have seen a rise in their mobile internet data bills by up to 50 per cent. The study also revealed that 42 per cent of Indians did not even know that their data is consumed by video advertisements even when they are not clicking on it

Ronald Menezes Jun 14, 2016 7:51 AM

Pro Kabaddi League Season 4 targets viewers with 'Don't Watch Fake, #AsliPanga Dekh' campaign

The channel has released their new campaign titled ‘Don’t Watch Fake, #AsliPanga Dekh’ for the tournament which will start on June 25. With a dash of melodrama and humourous twist, the campaign is already getting noticed for its innovative approach

Sarmistha Neogy Jun 14, 2016 7:49 AM

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