Date-wise News
Pinaki Bhattacharya elevated as National Planning Director at JWT India

In his earlier role as Senior Vice President and Executive Planning Director, he led the planning on several marque brands in the Delhi office

exchange4media Staff Oct 27, 2016 4:47 PM

Droom rolls out Rs 25 crore media campaign for Orange Book Value

Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India

exchange4media Staff Oct 27, 2016 3:48 PM

Amagi partners with BARC India for monitoring of geo-targeted TV ad-campaigns

BARC India’s association with Amagi will provide transparent and quality data on geo-targeted advertising

exchange4media Staff Oct 27, 2016 2:40 PM

Vizeum launches Binary Consulting Service for digital transformation

Binary will cover customizable and dynamic modules under two key areas – the transition and the transformation roadmap

exchange4media Staff Oct 27, 2016 2:36 PM

HUL Q2FY17 profit soars 11.5% to Rs 1,095 crore

During Q2FY17, domestic consumer business grew at 2 per cent, while the company’s volume growth stood at 1 per cent during the quarter against 4 per cent growth in Q1FY17.

exchange4media Staff Oct 27, 2016 1:40 PM

Colors, Zee Anmol lead the pack in urban, rural markets respectively in week 42

Colors replaced Star Plus to become the most watched channel in the urban markets. Star Plus slipped to the second spot while Zee TV took a leap to the third spot from fifth. Sony Entertainment Television slipped a spot to no.4. Also, Life OK witnessed a fall in the ratings as well as rankings. In the rural market, Zee Anmol maintained its lead followed by Star Utsav at no.2 and Sony Pal at no.3. Colors stepped up a spot to no.5 pushing Star Plus to no.6

exchange4media Staff Oct 27, 2016 1:06 PM

GreedyGame appoints Ankit Rawal as VP, Revenue

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

exchange4media Staff Oct 27, 2016 12:48 PM

GroupM hosts Branded Content upfront event –‘Brew’ for clients

This day- long event brought together several leading partners from the content industry and over 150 brand managers and marketing heads, across categories

exchange4media Staff Oct 27, 2016 12:41 PM

Coverfox.com launches #GiftOfInsurance campaign this Diwali

The idea of the campaign is to sensitise people about the need of having a proper insurance cover to secure themselves against an unforeseen medical emergency. The campaign is currently live on Facebook and Twitter for a wider reach

exchange4media Staff Oct 27, 2016 12:33 PM

Havas Media bags integrated media mandate for Sujata

The account will be handled from the Gurgaon office of the agency

exchange4media Staff Oct 27, 2016 11:38 AM

AdLift bags digital media mandate for ASICS India

AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance

exchange4media Staff Oct 27, 2016 8:58 AM

AdLift bags digital media mandate for ASICS India

AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance

exchange4media Staff Oct 27, 2016 8:58 AM

RBNL's BIG Ganga strengthens distribution network with Tata Sky

The regional entertainment channel now allows Tata Sky subscribers to enjoy over five hours of original programming

exchange4media Staff Oct 27, 2016 8:45 AM

Understanding GST's impact on the media and entertainment industry

GST, the largest ever tax reform in the country was regarded as a game changer for the economy by industry experts, here’s what the M&E players think of it

exchange4media Staff Oct 27, 2016 8:31 AM

From films to broadcasting and news, Rathore addresses multiple issues at CII Big Picture

Rajyavardhan Rathore, MoS for MIB, announced that films representing India will be supported by the Government of India

Saif Ahmad Khan Oct 27, 2016 8:30 AM

Trailers of Kaabil, Kahaani 2 and Rock On 2 keep social media abuzz

Bollywood brings in Diwali with trailers of three big movies including ‘Rock On 2’, ‘Kahaani 2’ and ‘Kaabil.’ Media monitoring agency Meltwater captures the conversations created on social media around them

exchange4media Staff Oct 27, 2016 8:11 AM

The entry of IKEA will be good for the category, whether it will be good for us, we don’t know: Sanjay Gupta, Urban Ladder

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

Sarmistha Neogy Oct 27, 2016 8:08 AM

Outbrain expands its network across India's growing finance category

Over the past 12 months names like: Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line, and Businessworld have joined its impressive partner base of premium publications in India

exchange4media Staff Oct 27, 2016 8:07 AM

Hootsuite announces partnership with social advertising leaders

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results

exchange4media Staff Oct 27, 2016 8:05 AM