Date-wise News
Social platform Rooter to connect sports fans during live events, raises funding in angel round led by actor Boman Irani?blur=25

Enabled by Kwan Entertainment, investment round also saw participation from Dhruv Chitgopekar and Prantik Dasgupta

e4m Desk Oct 17, 2016 2:46 PM

Hug Innovations appoints Dentsu India as strategic & creative partner?blur=25

Following a multi-agency pitch, Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch — Hug

e4m Desk Oct 17, 2016 2:03 PM

P Mark Mustard Oil launches latest TVC- 'one specialist to another' featuring Boman Irani?blur=25

In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil

e4m Desk Oct 17, 2016 1:39 PM asks husbands to '#FastForHer' this Karwa Chauth?blur=25

Match making portal recently launched a new short film on the occasion of Karwa Chauth as a part of its ‘#FastForHer’ campaign

e4m Desk Oct 17, 2016 1:33 PM

Lodestar UM bags media mandate for Borosil?blur=25

The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah

e4m Desk Oct 17, 2016 1:29 PM

Pro Wrestling League-Season 2 to kick-start from December 15?blur=25

The second season of the league is set to kick-start from December 15, 2016. PWL recently announced numerous additions in the second season featuring 8 teams instead of 6 with an increase in players’ pool to 80 from the initial draft of 54

e4m Desk Oct 17, 2016 12:53 PM

Indigo 91.9 reboots for a 'Fun, Young You'?blur=25

The late evening slot will have a brand new show ‘#Pillow Talk’, hosted by RJ Ayesha Barretto at 9pm. ‘Offsite with Melodee Austin’ is on air every Sunday from 10am. ‘The Fitness Hour’ has been on air since July every morning from 7-10am

e4m Desk Oct 17, 2016 12:42 PM

CBFC bans Pierce Brosnan's latest Pan Bahar ad?blur=25

The Central Board of Film Certification issued the order citing laws that restrict content promoting paan masala, tobacco and alcohol from being showcased on electronic media

e4m Desk Oct 17, 2016 12:21 PM

Zenith bags media mandate for Bombay Dyeing?blur=25

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

e4m Desk Oct 17, 2016 11:24 AM

Content, which is engaging and builds dialogue with consumers, drives any digital brand campaign: Rohit Prakash Gupta?blur=25

Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy

e4m Desk Oct 17, 2016 10:54 AM

Star Plus launches new brand campaign 'Nayi Soch'?blur=25

Star Plus’ new campaign ‘Nayi Soch’, featuring Indian cricket icons, is a part of a brand initiative along with BCCI that centres on women

e4m Desk Oct 17, 2016 9:04 AM

Gozoop in talks to acquire 56 Blue Lights?blur=25

Known for its aggressive expansion and global footprint that spans three continents, this could mark Gozoop’s third acquisition since the company’s inception in 2010. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech a technology agency in 2014

e4m Desk Oct 17, 2016 8:57 AM

COLORS acquires format rights for Keshet International's 'Rising Star'?blur=25

The show is a singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on COLORS and will be produced by Optimystix Entertainment

e4m Desk Oct 17, 2016 8:50 AM

Mike Amour to join Havas Creative Group as Chairman and CEO - Asia Pacific?blur=25

In this new role, Amour will be responsible for leading and driving continued collaboration and growth in one of the most dynamic regions for Havas Group. The appointment is a key milestone in the group’s ongoing efforts to build agile teams and integrated structures to deliver the most impact for clients

e4m Desk Oct 17, 2016 8:41 AM

JWT announces 2016 HLR scholarship winners; Indian Graphic Design student wins South Asia Region?blur=25

Now in its second year, the HLR Scholarship has been awarded to ten young women across the globe

e4m Desk Oct 17, 2016 8:28 AM

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India?blur=25

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Abhinn Shreshtha Oct 17, 2016 8:16 AM

TV18 net profit down to Rs 5.2 crore in Q2 FY17?blur=25

TV18 has reported a consolidated net profit of Rs 5.2 crore for July-September quarter against Rs 17.8 crore in same period last year

e4m Desk Oct 17, 2016 8:06 AM

Max Fashion allocates Rs 10 crore for five-week long campaign, releases first TVC in 10 years?blur=25

Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category

Sarmistha Neogy Oct 17, 2016 8:04 AM

Will CPT be the way forward for TV media buying??blur=25

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

e4m Desk Oct 17, 2016 8:02 AM