Date-wise News
Sudhanshu Vats, Group CEO, Viacom18, appointed Chairman of IBF Credit and Collections Committee

The Indian Broadcasting Foundation today, announced the appointment of Sudhanshu Vats, Group CEO, Viacom18, as the Chairman of the IBF Credit and Collections Committee & Co-Chairman of the joint IBF- AAAI Sub-Committee.

exchange4media Staff Mar 11, 2016 5:50 PM

Publicis Media announces organizational restructuring

Publicis Media, today, unveiled structure and leadership appointments for its organisation, as announced by Steve King, CEO, Publicis Media

exchange4media Staff Mar 11, 2016 4:30 PM

BARC Ratings: Star Plus retains top spot; SET drops out of top 10

Star Plus, Colors and Zee TV maintain their position like Week 8 but all of them witness a drop in ratings. DD National was a surprise entry in Week 9

exchange4media Staff Mar 11, 2016 4:21 PM

Goldmine Advertising bags digital marketing mandate for iBhejo.com

Goldmine Advertising, an intergrated communication agency, has won the digital marketing mandate for e-commerce portal iBhejo.com

exchange4media Staff Mar 11, 2016 2:25 PM

Prabhakar Mundkur comes aboard AKG Technologies as an advisor

Mundkur will bring in a strategic perspective to AKG’s latest employee advocacy platform “SocioAdvocacy”, which is aimed at helping organizations enhance their brand value in the digital space

exchange4media Staff Mar 11, 2016 1:38 PM

Woohoo launches its new gifting campaign

Woohoo, the go-to platform for gifting by Qwikcilver solutions, recently engaged with consumers by unveiling its latest video campaign

exchange4media Staff Mar 11, 2016 1:23 PM

Shoppers Stop appoints Debasish Gupta to head marketing function

Shoppers Stop, today, announced the appointment of Debasish Gupta as Customer Care Associate & Head – Marketing, Loyalty & Analytics effective immediately

exchange4media Staff Mar 11, 2016 12:02 PM

NDTV Good Times now available in Tamil

With the launch, the channel is now planning to expand its footprints in regional markets, starting with Tamil Nadu

exchange4media Staff Mar 11, 2016 11:13 AM

HT Media Launches Radio Nasha 107.2 FM in Delhi

Radio Nasha will be HT Media's second radio station in Delhi and will play retro Bollywood music from '70s-'90s

exchange4media Staff Mar 11, 2016 11:05 AM

Lawsuit filed against JWT Global CEO Gustavo Martinez for Sexual Harassment and racist slurs

J. Walter Thompson’s Chief Communications Officer Erin Johnson has filed a lawsuit against Gustavo Martinez, Global CEO, JWT, in the New York Federal Court for sexual harassment and racist slurs

exchange4media Staff Mar 11, 2016 8:48 AM

Havas Media wins the Integrated Media Mandate of Spice Mobiles

Havas Media Group India has won the media mandate of Spice Mobiles. The win came post a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The account will be handled from the agency’s Gurgaon office

Priyanka Mehra Mar 11, 2016 8:46 AM

Flipkart joins Amazon in allaying consumer concerns about shopping online

Despite the digital boom and new online players coming into the market, there is still hesitation among majority of the consumers about shopping online. Now, Flipkart and Amazon have come forward with new initiatives to address such concerns

Sarmistha Neogy Mar 11, 2016 8:36 AM

S-Group Insights: Surf Excel Blue, Rin, Wheel and Sunlight dominated laundry care category across Television, Radio & Print mediums in 2015

Hindustan Lever Ltd. with its popular brands, Surf Excel Blue, Rin, Wheel and Sunlight, continued to dominate laundry care category in 2015

exchange4media Staff Mar 11, 2016 8:34 AM

Facebook launches added features for lead ads

Facebook has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists

exchange4media Staff Mar 11, 2016 8:14 AM

KitKat loses user base to Android Lollipop’s growing popularity

According to latest Google reports, Android Lollipop has a total share of around 36.1 percent of active Android devices, while KitKat, the predecessor of Lollipop, is losing its user base and has shrunk to 34%

Ronald Menezes Mar 11, 2016 8:02 AM

Bobby Pawar, Ashish Chakravarty and Manish Bhatt named Jury Chairs for Print, Radio & Brand Activation verticals @ Goafest Creative Abbys 2016

The Awards Governing Council of Goafest 2016 has declared the Jury Chairs for Print, Radio/Radio Craft Advertising and Brand Activation Verticals

exchange4media Staff Mar 11, 2016 8:00 AM

Minesweeper Media wins Nirmal Lifestyle account

Minesweeper has bagged the prestigious Nirmal Lifestyle account and will deploy a specialized team of cross media specialists to work together on a solution that maximizes the reach and impact of the advertising campaign through Media Strategy & Planning

exchange4media Staff Mar 11, 2016 7:59 AM

ASCI launches ‘Snap and WhatsApp’ facility to curb misleading & offensive ads

The Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers can now WhatsApp the objectionable advertisement to ASCI in order to curb misleading and offensive ads instantaneously

exchange4media Staff Mar 11, 2016 7:57 AM