Date-wise News
National Geographic, MM Publications Ltd. launch Indian edition of National Geographic Kids Magazine in India

Aimed at children ages 6-12, National Geographic Kids magazine is a photo-driven publication that inspires young adventurers to explore the world around them. Each month, the magazine features colorful stories about animals, people and places, interspersed with fun puzzles, facts and figures

exchange4media Staff Apr 2, 2016 10:15 AM

MullenLowe Lintas’s dCell develops Visual Identity for Raw Pressery juices

dCell, the strategic design consultancy of MullenLowe Lintas Group, has developed the visual pack architecture for Raw Pressery’s benefit and classic range of juices

exchange4media Staff Apr 2, 2016 7:52 AM

H2O Media to handle revenue monetisation of MBC Bollywood

H2O Media has partnered with Middle East based Arabian Media Services, which exclusively markets the biggest Arabic networkMiddle east Broadcasting Corporation for their channel MBC Bollywood

exchange4media Staff Apr 2, 2016 7:49 AM

Hong Kong Tourism Board launches ‘#DiscoverHongKong Stories’ UGC campaign

As a part of the campaign, the photos or videos that the visitors capture during their Hong Kong vacation will double as tokens to enter the campaign and win prizes until April 24

exchange4media Staff Apr 2, 2016 7:44 AM

Banihal.com unveils new TVC with 'Ki & Ka' stars

Banihal, a neuroscience-based recommendation engine for finding life partner has launched its new TV ad campaign. The TVC features Bollywood actors Kareena Kapoor and Arjun Kapoor and is a spin on their upcoming and highly-awaited flick Ki & Ka

exchange4media Staff Apr 2, 2016 7:40 AM

Weber Shandwick adopts Facebook at Work to Connect employees around the world

The enterprise-wide engagement comes on the heels of a successful pilot program that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters

exchange4media Staff Apr 2, 2016 7:38 AM

Blue Star promotes precision cooling proposition in the new TVC

It is set in a living room where a couple is seen playing music and singing along. But suddenly they change into Bears and then Arabs; the reason being temperature fluctuation. The split inverter AC comes in as a savior that gives precision cooling

exchange4media Staff Apr 2, 2016 7:34 AM

BARC all set to measure audio-visual content across platforms from next year

A day after Ravi Shankar Prasad, Union Minister for Communications and Information Technology Minister expressed discontent with the workings of BARC (Broadcast Audience Research Council) at FICCI 2016, the annual media and entertainment conference, BARC held an insightful session on its efficiency and larger plans in a bid to set the facts straight.

Madhuwanti Saha Apr 2, 2016 7:31 AM

Ola plays prank again on April Fool’s Day, Oyo Rooms tags along

Ola introduced the concept of #OlaRooms, inviting people to spend the night in cabs

Sarmistha Neogy Apr 2, 2016 7:28 AM