Date-wise News
92.7 BIG FM partners with Fortis Healthcare for 'World Heart Day'

The radio network, in association with Fortis Escort Heart Institute (FEHI), went on-ground to provide cardiac checkups worth Rs 3500 each for its listeners, which included ECHO, ECG, BP and Blood Sugar checkup, free of cost

exchange4media Staff Sep 29, 2016 7:41 PM

Ogilvy Mumbai wins White Pencil  at D&AD IMPACT Awards

Beauty Tips By Reshma won in the category Government Engagement

exchange4media Staff Sep 29, 2016 5:06 PM

Mindshare appoints John Thankamony as Head – Programmatic

He operates from the Mumbai office but will also be regularly involved with the Bengaluru and Gurgaon offices

exchange4media Staff Sep 29, 2016 3:12 PM

Cyber Media sells TDA Group for Rs 29 crore

Cyber Media is the largest specialty media house in South Asia and amongst India's top five magazine publishers

exchange4media Staff Sep 29, 2016 1:59 PM

ZTE India appoints Sachin Batra as CMO

At ZTE, he will head both Sales and Marketing for its smartphone B2C business

exchange4media Staff Sep 29, 2016 1:42 PM

Myntra expects whopping 5 times sales during Big Billion Days

To be held from October 2-6, this is the second time that Myntra is participating in Big Billion Days

exchange4media Staff Sep 29, 2016 12:56 PM

Havas Media Group India appoints Nitin Karkara as Digital Head

He will promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients

exchange4media Staff Sep 29, 2016 12:45 PM

JWT India's Blood Banking app wins country's first-ever D&AD Impact Silver Pencil (Graphite)

The easy to use app works similar to a net banking account where members can use their blood whenever required

exchange4media Staff Sep 29, 2016 12:03 PM

TSBI bags media mandate for Canapure Canola Oil

With this win TSBI adds FMCG brands to its existing clientele which currently features clients from entertainment, tourism and e-commerce

exchange4media Staff Sep 29, 2016 9:54 AM

Asian Paints, Nerolac & Dulux Weathershield get aggressive this festive season

Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others

Sarmistha Neogy Sep 29, 2016 9:52 AM

Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale

The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt

exchange4media Staff Sep 29, 2016 9:51 AM

Mirum India bags Digital & Social Media duties for Global Citizen India

The Global Citizen Festival India will be hosted on November 19, 2016 in Mumbai with Coldplay, JAY Z and many leading Indian artists headlining the event

exchange4media Staff Sep 29, 2016 9:49 AM

Digital Republik bags web development mandate for Firestone India

Firestone is America’s tyre brand later acquired by Bridgestone, world’s largest tyre and Rubber Company

exchange4media Staff Sep 29, 2016 9:47 AM

Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor

exchange4media Staff Sep 29, 2016 9:46 AM

Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

Sarmistha Neogy Sep 29, 2016 9:45 AM

Ratings of Asianet, Surya TV, Mazhavil Manorama surge on movie premieres this Onam

The World Television Premier of Malayalam movies on Onam increased the ratings of channels like Asianet, Surya TV, Mazhavil Manorama and Flowers TV exponentially. Also, the launch of shows like ‘Super Dancer’ on Sony TV and ‘Badho Bahu’ on &TV benefitted the channels

exchange4media Staff Sep 29, 2016 9:38 AM