Date-wise News
DAVP rates for radio advertising likely to be revised

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

Havas Media marks its entry into Punjab, opens new office for local clients

The agency announced the official launch of its Ludhiana office, increasing the agency’s national presence in 7 cities and across 130 markets globally

exchange4media Staff Sep 9, 2016 4:45 PM

IAA appoints Pradeep Guha & Ramesh Narayan as Global Vice Presidents, Asia Pacific

The team includes new positions in line with IAA objectives and plans for the next two years

exchange4media Staff Sep 9, 2016 3:17 PM

Sandeep Bamzai joins Financial Chronicle as Editor-in-Chief

During his fifteen-month long break from journalism, Bamzai wrote a book titled "Princestan - How Nehru, Mountbatten and Patel foiled it" for Harper Collins

Saif Ahmad Khan Sep 9, 2016 1:49 PM

Star Plus leads urban while Zee Anmol leads Rural markets  in week 35

Star Plus continued to lead the urban markets followed by Colors at no.2 and Zee TV at no.3. Sony Entertainment Television stepped up to the fifth spot pushing Life OK to the sixth spot. In rural markets, Zee Anmol continued to be the most watched channel followed by Star Utsav at no.2 and Sony Pal at no.3. Sony Entertainment Television stepped up to no.9 replacing Sony SAB

exchange4media Staff Sep 9, 2016 1:20 PM

Rajnath Kamath joins SilverPush as Chief Growth Officer

The former Star TV and NDTV veteran will join the digital cross screen advertising company with a mandate of scaling up business

exchange4media Staff Sep 9, 2016 1:09 PM

Catch News completes one year of operation

Catch News, an online news portal from The Patrika Group has recently completed one year of operation

exchange4media Staff Sep 9, 2016 11:43 AM

InMobi launches a suite of advanced video ad formats

The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos

exchange4media Staff Sep 9, 2016 10:25 AM

Ad spends in India to grow by 12% in 2016: CARAT report

Retaining its position as one of the fastest growing world economies with real GDP growth of 7.5 per cent in 2016, the positive advertising outlook for the Indian market is expected to continue in 2017, growing further by 13.9 per cent

exchange4media Staff Sep 9, 2016 9:16 AM

PHD India's young talent shine at EMVIES

At the 16th edition of the EMVIES Awards organised by The Advertising Club, out of the four winners for the ‘Young Emvie of the Year’, three of PHD India’s young talent took home the coveted title

exchange4media Staff Sep 9, 2016 8:42 AM

Tell the Twitter story right and tell it often  enough for people to know it: Sonali Malaviya

Sonali Malviya, Head of Marketing, Twitter India talks about the drivers behind the media agency awareness program, business objectives she hopes to achieve through the campaign, including doubling the business in the next one year and more....

Priyanka Mehra Sep 9, 2016 8:37 AM

Guest Column: Is Augmented Reality only for collaborative gaming? – Santanu Ghatak, Ziox Mobiles

PokemonGo is officially not a fad but here to stay. With millennials entering the new target audience segments, anything with a cute creature is here to stay, writes Santanu Ghatak, Senior Manager – Marketing, Ziox Mobiles

exchange4media Staff Sep 9, 2016 8:25 AM

Lodestar UM appoints Nikhil Rangnekar as Media Consultant

With over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director

exchange4media Staff Sep 9, 2016 8:19 AM

FoxyMoron elevates Prachi Bali to head its north business

In her new role, she will be leading operations and strategy, driving business growth and profitability in the region

exchange4media Staff Sep 9, 2016 8:15 AM

Ananya Birla launches luxury e-commerce platform- CuroCarte

The portal is an eclectic mix of design, beauty and lifestyle. The brand will be presenting 1500 products across 70 categories and will continue to grow

exchange4media Staff Sep 9, 2016 8:14 AM

Viacom18 launches maiden animation theatrical 'Motu Patlu King of Kings'

The movie, produced by MAYA, will create a new milestone for Indian animation by promoting India’s vision of ‘Made In India’ content. The movie is slated to release on October 14, 2016, in Hindi and Tamil in over 700 screens across India

exchange4media Staff Sep 9, 2016 8:13 AM

BYJU's raises $50 million from Chan-Zuckerberg Initiative, Sequoia, Sofina, Lightspeed & Times Internet

BYJU’s learning app has over 5.5 million downloads and 250,000 paid annual subscribers within a year of the launch of its freemium product

exchange4media Staff Sep 9, 2016 8:10 AM

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

Sarmistha Neogy Sep 9, 2016 8:08 AM

President gives nod to GST rollout

The much awaited Goods and Services Tax Bill (GST) seems to be moving closer to a resolution with news filtering today that the President of India, Pranab Mukherjee has signed the bill into a law

exchange4media Staff Sep 9, 2016 8:05 AM