The pictures, sourced from Twitter, span markets across the country. They reveal the immense response that competitors may have feared about Jio

exchange4media Staff Sep 7, 2016 5:50 PM

‘BIG Memsaab’ will be supported by a 360-degree marketing to reach the deep pockets of the target markets through its multi media campaign including TV, radio, on-ground and digital

exchange4media Staff Sep 7, 2016 5:23 PM

ZIRCA has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s largest English language newspaper website

exchange4media Staff Sep 7, 2016 2:41 PM

Apart from driving efficiencies within the network, Mehra will help drive data driven solutions to solve complex problem of clients and will work with all the network companies to bring Data, Analytics and Technology together

exchange4media Staff Sep 7, 2016 2:34 PM

A Facebook post by the current CEO of Prasar Bharti suggests that he might be retiring a few months before his tenure is slated to come to an end

exchange4media Staff Sep 7, 2016 1:38 PM

Alchemist won the account to handle the strategy,creative, media planning,and digital marketing responsibilities of the brand. The overall media spends of the university are upwards of Rs.10 crore per annum

exchange4media Staff Sep 7, 2016 11:21 AM

Dentsu Aegis Network will handle media in North America, Europe, Latin America and Southeast Asia while Mindshare from the WPP umbrella will continue to handle media duties for India. Mediavest from Publicis Group will handle Diageo’s media duties in Australia

exchange4media Staff Sep 7, 2016 9:03 AM

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Sarmistha Neogy Sep 7, 2016 8:32 AM

Roping in John as the brand ambassador is the first of many initiatives by Be Viacom18 as consultants for Department of Tourism, Govt. of Arunachal Pradesh

exchange4media Staff Sep 7, 2016 8:29 AM

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media

Ronald Menezes Sep 7, 2016 8:20 AM

Prime Minister Narendra Modi was trending on Twitter under the hashtag MyNamoMyPride, garnering above 10,000 tweets on the back of his speech at the recently concluded 2016 G-20 Hangzhou Summit in China

exchange4media Staff Sep 7, 2016 8:18 AM

The National Commission for Women had issued a letter directing Ashutosh to appear before it in relation to a column written by him for NDTV

exchange4media Staff Sep 7, 2016 8:16 AM

With festivals almost knocking on the doors, e-commerce giants are experimenting with sellers to work around the restrictions on deep discounting and disbursing collateral-free loans

Madhuwanti Saha Sep 7, 2016 8:13 AM

In August 2016 three of the top ten ads were from India - including the number one spot

exchange4media Staff Sep 7, 2016 8:12 AM

The consultancy has signed new clients like Bangalore-based Happay, a business expense management solution company, and Book My Time, a car service and sales aggregator, Hyderabad based,Granules India Ltd, a pharmaceutical compound manufacturer, and Sathguru Management Consultants amongst others

exchange4media Staff Sep 7, 2016 8:10 AM

Maitra will be responsible for spearheading the New Business Development and to create a Growth Map for the Mumbai market as also bring in best practises and raise the overall agency benchmark

exchange4media Staff Sep 7, 2016 8:09 AM

This initiative aims to encourage young people to come and teach in classrooms and Viacom18 partnered with Akanksha Foundation to spread this message

exchange4media Staff Sep 7, 2016 8:08 AM

Dhaliwal’s experience spans across media businesses, finance and investment banking in companies like Times Internet, World Wide Media, Powergen PLC and SBI Capital

exchange4media Staff Sep 7, 2016 8:06 AM