Date-wise News
Diageo's Global Media account upwards of $2bn up for grabs?blur=25

Continuing Last year’s trend of large clients conducting a media review. Spirits major Diageo Has initiated a global review for its media duties.

exchange4media Staff May 16, 2016 9:08 AM

Much more regular pitching is the new normal: Charles Courtier?blur=25

MEC’s Global CEO Charles Courtier gets candid about not playing the under-cutting game, why more regular pitching is the new normal after the ‘Mediapalooza’ of 2015, take-aways from as well as focus areas for MEC India

Priyanka Mehra May 16, 2016 8:39 AM

BBDO appoints Joshua Campbell as GM of BBDO Live, Shanghai?blur=25

Campbell has had a long career in PR, strategic planning and advertising. Having lived and worked in Greater China for more than 15 years, he has held positions also covering South Korea, Singapore and India while based in Shanghai

exchange4media Staff May 16, 2016 8:19 AM

"Marketing is not only about selling a product" – Arun Siddharth, TVS Motorcycles?blur=25

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

Royal Challengers Bangalore lead social media SOV in IPL 9?blur=25

IPL season 9 has already overtaken season 8 in terms of total online conversations. RCB, Mumbai Indians and Kings XI Punjab are the most talked about teams on the internet

exchange4media Staff May 16, 2016 8:07 AM

Royal Challengers Bangalore lead social media SOV in IPL 9?blur=25

IPL season 9 has already overtaken season 8 in terms of total online conversations. RCB, Mumbai Indians and Kings XI Punjab are the most talked about teams on the internet

exchange4media Staff May 16, 2016 8:07 AM

Rovio cashes on 'Angry Birds 2' merchandising ahead of its India release?blur=25

Angry Birds 2 is all set to release on 27th May in India after its worldwide release. Rovio the maker of Angry Birds has globally partnered with brands like Mc Donald’s and H&M while in India it has tied up with PepsiCo’s Kurkure to generate unique BirdCodes for their new game ‘Angry Bird Action’

Ronald Menezes May 16, 2016 8:04 AM

HE Deodorants new campaign featuring Vir Das takes a dig at sexist ads?blur=25

The video conceptualised by Orchard Advertising highlights the point that brands don’t require sexist commercials to sell their product

Sarmistha Neogy May 16, 2016 8:01 AM