Date-wise News
Swipe Right for Zindagi says Alia Bhatt

Dear Zindagi’ in association with Tinder will now help viewers navigate modern relationships and romance

exchange4media Staff Nov 14, 2016 4:02 PM

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

exchange4media Staff Nov 14, 2016 2:29 PM

Facebook introduces ads to Messenger; should you be excited?

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha Nov 14, 2016 8:52 AM

Colors tops BARC charts for three weeks in a row as 'Naagin 2' and 'Shakti' grab eyeballs

Colors, the Hindi GEC from Viacom18 has been dominating the top position at the BARC for past three weeks at BARC starting from week 42 (October 15-21) to week 44 (October 29-November 4) on the back of its popular shows ‘Naagin’ season 2 and ‘Shakti’

exchange4media Staff Nov 14, 2016 8:29 AM

Macmerise appoints Insomniacs as its digital agency

Macmerise has set a specific brief for the agency, including the need for enhancement of organic traction for the social media pages along with a steep rise in product sales

exchange4media Staff Nov 14, 2016 8:18 AM

Everest Brand Solutions completes 70 years

Through seven decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work - a reason why some of Everest’s relationships are older than most advertising agencies themselves!

exchange4media Staff Nov 14, 2016 8:16 AM

The new empowered digital consumer is like friends with benefits: Preeti Reddy, Kantar

An interview with Richard Ingleton, COO, Kantar and Preeti Reddy, CEO, Kantar Insights, South Asia, on the changing dynamics of market research firms

Ruhail Amin Nov 14, 2016 8:14 AM

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Neeraj Singhal Nov 14, 2016 8:12 AM

Proud moment for us at National Geographic and FNG; MARS is a perfect example of our ambition on FURTHER: Swati Mohan

National Geographic announces global rebrand extending across assets and is all set to re-imagine factual storytelling with Mars. The series will air every Monday at 9PM starting November 14

exchange4media Staff Nov 14, 2016 8:10 AM

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Sarmistha Neogy Nov 14, 2016 8:09 AM