Date-wise News
Kinetic India drives Nicotex chewing gum

The campaign was executed in Mumbai and Bangalore for period of 13 days

exchange4media Staff Aug 22, 2016 6:38 PM

Life Health Foods launches Almond Fresh India with Brett Lee

Life Health Foods (India) Pvt. Ltd. has launched plant milk extracted from almonds for the first time in India under the brand name ‘Almond Fresh’

exchange4media Staff Aug 22, 2016 4:58 PM

I have quit advertising not Lowe: R Balki

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Priyanka Mehra Aug 22, 2016 9:34 AM

Parle’s  Pravin Kulkarni moves on

Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past

Priyanka Mehra Aug 22, 2016 9:06 AM

Star Utsav achieves milestone; grabs second spot in urban plus rural segment

For the first time ever, Star Utsav, Star India's FTA channel bagged the second spot in the rural plus urban market with 598 million impressions

exchange4media Staff Aug 22, 2016 8:38 AM

With classic "hero" narrative, Savlon looks to create more inspiring stories for the brand: Sameer Satpathy

ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials

Priyanka Mehra Aug 22, 2016 8:26 AM

The Advertising Club shortlists 177 entries for EMVIES 2016

These entries were judged by 133 top notch media professionals across 35 categories on 27th & 28th July, 2016 in Mumbai & 2nd August, 2016 at Delhi

exchange4media Staff Aug 22, 2016 8:24 AM

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

RSS mouthpiece accuses Outlook's #BabyLift report of being premised on 'doctored interviews'

Organiser, the RSS mouthpiece hinted at a larger conspiracy to malign and demoralise Sangh workers responsible for bringing the BJP to power in Assam

Saif Ahmad Khan Aug 22, 2016 8:09 AM

BARC Ratings: Zee TV's show 'Kumkum Bhagya' continues to lead in urban markets

Zee TV’s popular show ‘Kumkum Bhagya’ continued to lead in the urban and urban plus rural market segments in week 32. Its other new show ‘Brahmarakshas - Jaag Utha Shaitan’ has acclaimed the second spot in the opening week itself in the same markets

exchange4media Staff Aug 22, 2016 8:06 AM

TRAI directs MSOs-LCOs not to operate without interconnection agreements

Telecom’s regulatory body TRAI (Telecom Regulatory Authority of India) warned all the MSOs (multisystem operators) in India to provide signals of TV channels to LCOs only with written interconnection agreements

exchange4media Staff Aug 22, 2016 8:05 AM

We are looking to own this space called 'desi Chinese': Ajay Gupta: MD, Capital Foods

Ajay Gupta, Managing Director, Capital Foods speaks about the latest brand film, means of promotion, company plans, markets that work well for Ching’s and current challenges in the FMCG category

Sarmistha Neogy Aug 22, 2016 7:55 AM