Date-wise News
Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

exchange4media Staff Dec 5, 2016 9:58 PM

Techspectations 2016 a boost to digital branding and start-up ecosystem

The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers

exchange4media Staff Dec 5, 2016 3:19 PM

Indigo 91.9 FM opens registrations for Northern Lights concert in Norway

The newly launched experience faction of Indigo 91.9, TheIndigoXp.com, has opened registrations for a musical opportunity to XPerience the Northern Lights in Norway

exchange4media Staff Dec 5, 2016 3:10 PM

The Hindu launches #spiritofbengaluru campaign in Bengaluru

The campaign is currently live digitally on spiritofbengaluru showcasing 2 contrasting personas of the city of Bengaluru. The campaign will be followed by launch in TV, print and cinemas across the city

exchange4media Staff Dec 5, 2016 3:03 PM

P&G netprofit jumps 50% to Rs 104 crore

FMCG major Procter and Gamble Hygiene and HealthCare Ltd (P&G) has reported a 50.14 per cent jump in net profit at Rs. 104 crore for the quarter ended September 30, helped by lower expenses

exchange4media Staff Dec 5, 2016 9:33 AM

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

exchange4media Staff Dec 5, 2016 9:29 AM

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Sarmistha Neogy Dec 5, 2016 8:51 AM

Rentomojo appoints Dentsu Webchutney as its digital agency

Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs

exchange4media Staff Dec 5, 2016 8:44 AM

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

exchange4media Staff Dec 5, 2016 8:41 AM

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year

exchange4media Staff Dec 5, 2016 8:07 AM

IMA 2016: No ad spends cut post-demonetisation: RS Sodhi, Amul

The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising

Saif Ahmad Khan Dec 5, 2016 8:05 AM

IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

Saif Ahmad Khan Dec 5, 2016 8:03 AM

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