GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office
BARC released separate urban and rural results of Hindi general entertainment channels as well as individual programs. As far as the urban viewership is concerned, Colors acquired the top spot followed by Star Plus at No.2 and Zee TV at No.3. In the Rural areas, Zee Anmol stood at No.1 followed by Sony Pal at No.2 and Star Utsav at No.3. Zee TV stood at No.4 whereas, Rishtey stood at No.5
It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral
Last year was an eventful year for Sajan Raj Kurup Founder & Creative Chairman Creativeland Asia, a visibly exhausted but spirited Kurup gets candid about why industry do’s are ‘unexciting’ for him, why staying away from Goafest has added to the agency’s culture and focus, expanding operations beyond India, Why charging a pitch fee still works for CLA, his thought process behind work for Micromax, and life after Parle Agro.