Date-wise News

GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office

exchange4media Staff 20-May-2016

BARC released separate urban and rural results of Hindi general entertainment channels as well as individual programs. As far as the urban viewership is concerned, Colors acquired the top spot followed by Star Plus at No.2 and Zee TV at No.3. In the Rural areas, Zee Anmol stood at No.1 followed by Sony Pal at No.2 and Star Utsav at No.3. Zee TV stood at No.4 whereas, Rishtey stood at No.5

exchange4media Staff 20-May-2016

In this newly created role, Zhang will be leading regional talent initiatives across all key brands of Havas including the flagship brands Havas Worldwide and Havas Media

exchange4media Staff 20-May-2016

Yahoo-Mindshare study deep dives into online shopping behavior of Indian consumers

exchange4media Staff 20-May-2016

Au Bon Pain, the popular bakery café chain with 24 cafes across Kolkata, Bangalore and Gurgaon, has awarded its communication duties to Bang In The Middle after review that included many well established names from the Advertising Industry

exchange4media Staff 20-May-2016

Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more

Priyanka Mehra 20-May-2016

Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more

Priyanka Mehra 20-May-2016

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Priyanka Mehra 20-May-2016

Heading into finals with a total of 24 shortlisted entries, UM converted 13 of those into award wins, with nine gold (the most of any agency), one silver and three bronze trophies across ten categories

exchange4media Staff 20-May-2016

It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral

Ronald Menezes 20-May-2016

Telangana, Haryana, Uttar Pradesh, Tamil Nadu, Maharashtra, Gujarat, Karnataka, Chhattisgarh, Andhra Pradesh, Assam and Kerala are the states being targeted in this campaign

Sarmistha Neogy 20-May-2016

In an interview with exchange4media, Anantha Nayak, CEO, Cipla spoke about the marketing challenges in the healthcare sector, the need for competing with FMCG players and Cipla’s renewed focus on OTC category

Ruhail Amin 20-May-2016

The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions

exchange4media Staff 20-May-2016

One Internet has partnered with FLYP@MTV (A joint venture of Viacom18 and Funbars Hospitality) to facilitate start-ups, freelancers, Independent professionals’ at their unusual yet exciting co-working environment

exchange4media Staff 20-May-2016

TRAI recently released a consultation paper on issues related to quality of services in Digital Addressable Systems (DAS) and consumer protection. We take a look at some of the issues highlighted in the paper

exchange4media Staff 20-May-2016

Last year was an eventful year for Sajan Raj Kurup Founder & Creative Chairman Creativeland Asia, a visibly exhausted but spirited Kurup gets candid about why industry do’s are ‘unexciting’ for him, why staying away from Goafest has added to the agency’s culture and focus, expanding operations beyond India, Why charging a pitch fee still works for CLA, his thought process behind work for Micromax, and life after Parle Agro.

exchange4media Staff 20-May-2016

MEC’s Global CEO Charles Courtier gets candid about not playing the under-cutting game, why more regular pitching is the new normal after the ‘Mediapalooza’ of 2015, take-aways from as well as focus areas for MEC India

exchange4media Staff 20-May-2016

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