Date-wise News
ABP launches Bharatvarsh with Anupam Kher?blur=25

Bharatvarsh will take viewers on a journey from ancient India to the 19th century by showcasing the life stories of India’s major figures, who had a defining impact on the formation and evolution of the country

exchange4media Staff Aug 19, 2016 11:00 AM

With 230,000 tweets, Twitter celebrates #SakshiMalik's victory at Olympics?blur=25

When wrestler Sakshi Malik opened India’s account with a medal at the Rio Olympic Games by clinching a bronze in the 58kg category, the Twitter world rejoiced at her victory with #SakshiMalik trending throughout the night and this morning as well on Twitter

exchange4media Staff Aug 19, 2016 9:11 AM

After FB and Twitter, Snapchat now seeks TV content?blur=25

Snapchat working on TV-like content as television faces more pressure from social media platforms

Ronald Menezes Aug 19, 2016 8:38 AM

KBS appoints Michele Prota as its Global Chief Talent Officer?blur=25

Prota will be based in KBS’ New York headquarters and will partner with Global CEO, Guy Hayward, and the rest of the global and US based leadership team to create a new breed of HR suited to and derived from KBS’ ambition to help companies modernize to thrive in a tech-driven culture

exchange4media Staff Aug 19, 2016 8:36 AM

Dipa Karmakar's vault records a whopping 4.1 million television viewers: Zapr?blur=25

Indian gymnast Dipa Karmakar’s performance at Rio Olympics on August 14 fetched in 4.1 million viewers with West Bengal bringing in maximum audience of 800,00 according to Zapr

exchange4media Staff Aug 19, 2016 8:30 AM

CenturyPly's latest ad uses humour to educate consumers on the need to invest in good quality plywood?blur=25

The campaign comprises of three films conceptualised by DDB Mudra and the first film is out till now

Sarmistha Neogy Aug 19, 2016 8:26 AM

Scarecrow makes new appointments for its Art Team in Mumbai?blur=25

Scarecrow has brought on-board four highly talented Art Specialists in its Mumbai branch to take forward its vision, quirkiness and design prowess

exchange4media Staff Aug 19, 2016 8:06 AM

Pramod Arora appointed Director of Carnival Cinemas?blur=25

Arora joins Carnival Cinemas from Everstone Capital Advisors Pvt Ltd. As a Director of Everstone, he helped steer consumer facing businesses of the company

exchange4media Staff Aug 19, 2016 8:04 AM

LIQVD Asia wins Digital Media & Marketing mandate for RR Kabel?blur=25

The multi-agency pitch was held over a period of two months with 9 different agencies meeting the managing team of RR Group and presenting their respective strategies

exchange4media Staff Aug 19, 2016 8:02 AM

Twitter tweaks strategy to woo advertisers as Q2 ad revenue dwarfs against Facebook?blur=25

Twitter and Facebook have always wrestled in every aspect to gain popularity and when we take a look at the quarter reports Facebook seems to have moved ahead in the race. We make a comparison between Twitter and Facebook and see how they have fared in the second quarter of 2016 and the measures Twitter is taking to improve its numbers

Ronald Menezes Aug 19, 2016 8:00 AM


“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

exchange4media Staff Aug 19, 2016 12:00 AM


<b>We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM</b><br><br>

exchange4media Staff Aug 19, 2016 12:00 AM


<b>We have become stronger, bigger and our price has gone up: Michael Roth</b><br><br> Treating each existing client as a new pitch is the way one should treat clients, believes a visibly exhausted but upbeat Michael Roth, Chairman and Chief Executive Officer of the Interpublic Group of companies, (at Cannes).

exchange4media Staff Aug 19, 2016 12:00 AM


“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so my going away is one day of excitement, it is like award shows to be forgotten, after a day,” says R. Balakrishnan aka Balki (Group Chairman MullenLowe Lintas Group) with characteristic candour, on the reactions to the news of him bidding adieu to advertising after a three decade-long career in the industry.<BR><BR> Balki spent the bulk of his advertising years at the MullenLowe Lintas Group. He joined the agency (then known as Lintas) in 1994, in its Bangalore office.

exchange4media Staff Aug 19, 2016 12:00 AM