Date-wise News
Sun TV Network launchestwo new family shows on Udaya TV?blur=25

Sundari and Aramane, the two new shows will be aired on Udaya TV, the Kannada channel of Sun TV Network

exchange4media Staff Apr 11, 2016 4:51 PM

Red FM celebrates six years with Global Indian Music Awards?blur=25

‘Gerua’ was awarded the Bajaate Raho ‘Radio Song of the Year’

exchange4media Staff Apr 11, 2016 4:16 PM

Lava ropes in MS Dhoni as its new brand ambassador?blur=25

Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry

exchange4media Staff Apr 11, 2016 9:21 AM

RAM Ratings:  Big FM continues edge over other radio channels in Mumbai market?blur=25

Big FM remained the most heard radio station in the Mumbai market. Big FM replaced Radio City to acquire the third spot in the Delhi market. Also, Fever FM replaced Big FM to acquire the second spot in Kolkata market

exchange4media Staff Apr 11, 2016 9:05 AM

JWT, Taproot Dentsu & Contract on ruling Goafest 2016?blur=25

Goafest 2016, drew to a close on Saturday night with a sum total of 419 metals, which included 38 Gold, 134 Silver and 245 Bronze. J Walter Thompson emerged the big winner, followed by Taproot Dentsu and Contract Advertising

Priyanka Mehra Apr 11, 2016 9:03 AM

Coca-cola top advertiser with 59% volume share followed by Pepsi with 34.3.3% share in 2015 on TV?blur=25

The Coca-Cola Company led the highly consolidated market with a 59.3% ads volume share, followed by PepsiCo at 34.3% in Yr' 2015 on TV among Soft drink aerated product group

exchange4media Staff Apr 11, 2016 8:08 AM

TRAI launches pre-consultation process on set top portability; DTH operators, MSOs and LCOs skeptical?blur=25

To identify the challenges related to interoperability of STBs (Set Top Boxes), regulatory body TRAI started pre-consultation process on STB interoperability

Madhuwanti Saha Apr 11, 2016 8:05 AM

The One Show announces 2016 finalists in Branded Entertainment, Radio and PR?blur=25

Music streaming service Pandora is the sponsor for the Radio discipline, and will have a presence at The One Club’s weeklong festival Creative Week, which features The One Show, industry conferences and networking events

exchange4media Staff Apr 11, 2016 8:03 AM

Dentsu Aegis Network wins 83 metals at Goafest 2016?blur=25

With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth

exchange4media Staff Apr 11, 2016 8:02 AM

Creative agencies need right balance of art, science & technology: Alasdair Lennox?blur=25

Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete at Goafest2016

Ritushree Patra Apr 11, 2016 8:00 AM

Different doesn’t always have value, better does: Carter Murray?blur=25

On the final day of Goafest 2016, Carter Murray, Worldwide CEO, FCB spoke on the topic ‘Surviving and thriving in a time of intense change’ and how digital consumption is redefining the marketing game

Sarmistha Neogy Apr 11, 2016 7:58 AM

Goody goody advertising has changed to a large extent: Shobha De?blur=25

At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate in the country— intolerancenee

Neeta Nair Apr 11, 2016 7:55 AM