Sundari and Aramane, the two new shows will be aired on Udaya TV, the Kannada channel of Sun TV Network

exchange4media Staff Apr 11, 2016 4:51 PM

‘Gerua’ was awarded the Bajaate Raho ‘Radio Song of the Year’

exchange4media Staff Apr 11, 2016 4:16 PM

Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry

exchange4media Staff Apr 11, 2016 9:21 AM

Big FM remained the most heard radio station in the Mumbai market. Big FM replaced Radio City to acquire the third spot in the Delhi market. Also, Fever FM replaced Big FM to acquire the second spot in Kolkata market

exchange4media Staff Apr 11, 2016 9:05 AM

Goafest 2016, drew to a close on Saturday night with a sum total of 419 metals, which included 38 Gold, 134 Silver and 245 Bronze. J Walter Thompson emerged the big winner, followed by Taproot Dentsu and Contract Advertising

Priyanka Mehra Apr 11, 2016 9:03 AM

The Coca-Cola Company led the highly consolidated market with a 59.3% ads volume share, followed by PepsiCo at 34.3% in Yr' 2015 on TV among Soft drink aerated product group

exchange4media Staff Apr 11, 2016 8:08 AM

To identify the challenges related to interoperability of STBs (Set Top Boxes), regulatory body TRAI started pre-consultation process on STB interoperability

Madhuwanti Saha Apr 11, 2016 8:05 AM

Music streaming service Pandora is the sponsor for the Radio discipline, and will have a presence at The One Club’s weeklong festival Creative Week, which features The One Show, industry conferences and networking events

exchange4media Staff Apr 11, 2016 8:03 AM

With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth

exchange4media Staff Apr 11, 2016 8:02 AM

Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete at Goafest2016

Ritushree Patra Apr 11, 2016 8:00 AM

On the final day of Goafest 2016, Carter Murray, Worldwide CEO, FCB spoke on the topic ‘Surviving and thriving in a time of intense change’ and how digital consumption is redefining the marketing game

Sarmistha Neogy Apr 11, 2016 7:58 AM

At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate in the country— intolerancenee

Neeta Nair Apr 11, 2016 7:55 AM