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If Content is not right, everything else is irrelevant-- Morden Chen, GM, APAC Ad Sales, Cheetah Mobiles

In an interview with exchange4media, Chen speaks about the future of mobile marketing in India and the company’s long term plans for the region

Ritushree Patra Nov 22, 2016 8:36 AM

Creative agencies need right balance of art, science & technology: Alasdair Lennox

Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete at Goafest2016

Ritushree Patra Apr 11, 2016 8:00 AM

We believe in culture changing ideas: Benny Thomas @Goafest2016

The second day of Goafest 2016 kick started with a ‘Knowledge Seminar’ presented by Dainik Bhaskar. Benny Thomas, Executive Strategy Director, Crispin Porter + Bogusky deliberated on the company’s benchmark campaigns. The session was moderated by Ambi Parameswaran, President, AAAI

Ritushree Patra Apr 9, 2016 8:11 AM

A lot of clients today do not understand the business:  Samar Singh Sheikhawat @Goafest 2016

Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd spoke about some crucial factors that the agencies need to adopt during the ‘Industry Conclave’

Ritushree Patra Apr 8, 2016 8:27 AM

Perception is experience plus reality: Abhishek Ganguly @IPRCCA 2015

The keynote of IPRCCA 2015 was delivered by Abhishek Ganguly, Managing Director, Puma India. In his address, Ganguly shared his views on the factors that affect the ‘P3 India- Perception, Position and Proposition of India’

Ritushree Patra Nov 30, 2015 8:10 AM

Lenovo, Motorola join hands to drive innovation in smartphone technology

The team demonstrated upcoming technologies like Lenovo’s smartcast concept, ‘Active Display’, ‘Moto Vice’, quick camera proposition and world’s fastest smartphone charging

Ritushree Patra Nov 19, 2015 7:52 AM

Facebook introduces ‘Slideshow’; solves video ad streaming in slow connectivity

Slideshow is an ad format which auto-plays a series of photos as a slideshow with transitions so it looks like a normal video but is quickly loaded across any connection or device

Ritushree Patra Nov 3, 2015 8:09 AM

Tata Chemicals launches Tata Sampann Spices; Aims at revenue of Rs 5,000 crore in 5 years

Tata Sampann Spices will be available across the northern market by the end of the year, followed by the west, east and south market

Ritushree Patra Oct 20, 2015 11:13 AM

Shopmatic launches in India, targets to achieve 1million mark by next year

The Singapore based SaaS company focuses on creating a wholesome eco system for the otherwise offline sellers to sell their products online

Ritushree Patra Oct 20, 2015 10:27 AM

IndiaMart targets Rs 2,000 crore revenue by 2020

An announcement for the platform’s Big Brands program was also made which is an integral part of Vision 2.0 and had initially built Rs 200 crore business by catering to small and medium enterprises

Ritushree Patra Sep 24, 2015 8:10 AM

Payback increases reward options by 10X as part of the 'Nothing is Pointless' campaign

The revamped mobile app has two added features ‘Payback Bingo’ and ‘Payback Infinity’ which make the app more interactive than its predecessor

Ritushree Patra Sep 16, 2015 8:03 AM

Brands adopt ‘No shortcut to success’ formula to market their products

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

Following Maggi crisis, Starbucks stops using ingredients blacklisted by FSSAI

FSSAI had rejected applications submitted by Starbucks for a total of 32 products

Ritushree Patra Jun 16, 2015 8:28 AM

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