In an interview with exchange4media, Chen speaks about the future of mobile marketing in India and the company’s long term plans for the region

Ritushree Patra Nov 22, 2016 8:36 AM

Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete at Goafest2016

Ritushree Patra Apr 11, 2016 8:00 AM

The second day of Goafest 2016 kick started with a ‘Knowledge Seminar’ presented by Dainik Bhaskar. Benny Thomas, Executive Strategy Director, Crispin Porter + Bogusky deliberated on the company’s benchmark campaigns. The session was moderated by Ambi Parameswaran, President, AAAI

Ritushree Patra Apr 9, 2016 8:11 AM

Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd spoke about some crucial factors that the agencies need to adopt during the ‘Industry Conclave’

Ritushree Patra Apr 8, 2016 8:27 AM

The keynote of IPRCCA 2015 was delivered by Abhishek Ganguly, Managing Director, Puma India. In his address, Ganguly shared his views on the factors that affect the ‘P3 India- Perception, Position and Proposition of India’

Ritushree Patra Nov 30, 2015 8:10 AM

The team demonstrated upcoming technologies like Lenovo’s smartcast concept, ‘Active Display’, ‘Moto Vice’, quick camera proposition and world’s fastest smartphone charging

Ritushree Patra Nov 19, 2015 7:52 AM

Slideshow is an ad format which auto-plays a series of photos as a slideshow with transitions so it looks like a normal video but is quickly loaded across any connection or device

Ritushree Patra Nov 3, 2015 8:09 AM

Tata Sampann Spices will be available across the northern market by the end of the year, followed by the west, east and south market

Ritushree Patra Oct 20, 2015 11:13 AM

The Singapore based SaaS company focuses on creating a wholesome eco system for the otherwise offline sellers to sell their products online

Ritushree Patra Oct 20, 2015 10:27 AM

An announcement for the platform’s Big Brands program was also made which is an integral part of Vision 2.0 and had initially built Rs 200 crore business by catering to small and medium enterprises

Ritushree Patra Sep 24, 2015 8:10 AM

The revamped mobile app has two added features ‘Payback Bingo’ and ‘Payback Infinity’ which make the app more interactive than its predecessor

Ritushree Patra Sep 16, 2015 8:03 AM

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

FSSAI had rejected applications submitted by Starbucks for a total of 32 products

Ritushree Patra Jun 16, 2015 8:28 AM