Date-wise News
DAN adds MKTG to global brand network

Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room, Australia/New Zealand’s Apollo Nation and US-based sports and entertainment consultancy Team Epic will be realigned as part of MKTG over the next 12 months.

exchange4media Staff Oct 20, 2015 6:49 PM

50% surveys covered by media are conducted by MNCs: Surveys to Know, Surveys to Show study

Over a two year period, 421 companies have leveraged survey reports for generating news, reveals a study by GBM Live! Newsroom & Impact

exchange4media Staff Oct 20, 2015 3:36 PM

Grey Group India appoints Salil Inamdar as the National Head – Digital Content & Creative

Inamdar joins from Interactive Avenues where he was heading digital creative and content

exchange4media Staff Oct 20, 2015 2:53 PM

BARC ratings: Telugu and Marathi markets see a rise in ratings in week 40

In week 40 (October 03 – 09, 2015) in the Tamil market, Star Vijay fell to No.3 spot while KTV reclaimed No.2 spot. In the Kannada market Zee Kannada climbed once again to No.2 spot

exchange4media Staff Oct 20, 2015 2:10 PM

Orchard Advertising appoints Sharmine Panthaky as VP & Branch Head, Mumbai

She joins from Interspace Solutions where she worked as National Head - Retail and Customer Engagement

exchange4media Staff Oct 20, 2015 1:32 PM

Marks & Spencer India appoints id8 Media Solutions as their official PR agency

The mandate was won through an extensive multi agency pitch and will involve strategizing and implementing integrated communication campaigns on a pan India level

exchange4media Staff Oct 20, 2015 12:49 PM

Enormous bags creative mandate for BankBazaar.com

The win followed a multi-agency pitch. The account will be serviced from Enormous’ Mumbai office

exchange4media Staff Oct 20, 2015 12:32 PM

ZenithOptimedia's Resultrix wins digital mandate of Air Vistara

This mandate includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics

exchange4media Staff Oct 20, 2015 12:18 PM

Tata Chemicals launches Tata Sampann Spices; Aims at revenue of Rs 5,000 crore in 5 years

Tata Sampann Spices will be available across the northern market by the end of the year, followed by the west, east and south market

Ritushree Patra Oct 20, 2015 11:13 AM

Shopmatic launches in India, targets to achieve 1million mark by next year

The Singapore based SaaS company focuses on creating a wholesome eco system for the otherwise offline sellers to sell their products online

Ritushree Patra Oct 20, 2015 10:27 AM

exchange4media unveils Grand Jury for IMA 2015

The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Vivek Khanna, Sandeep Kaul, and Salil Kapoor

exchange4media Staff Oct 20, 2015 9:31 AM

The world of ‘realisable possibilities’ has just exploded: Sudhanshu Vats

The world of ‘realisable possibilities’ has just exploded. The Future has become shorter and our canvas has gotten bigger, said Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom 18 Media, addressing the gathering at CII

exchange4media Staff Oct 20, 2015 9:27 AM

Govt considering FDI in news media, plans to spend more on digital advertising

Govt is planning to spend more on digital platform to strengthen their digital presence and reducing ads in newspapers. There are plans to outsource DD’s prime time slot.

exchange4media Staff Oct 20, 2015 9:08 AM

CII-BCG vision paper pegs M&E sector at Rs 2,45,000 crore by 2020

Indian Media & Entertainment industry has the potential to reach $100 billion by 2025 (including distribution revenues from broadband) by 2025. This would imply growth to Rs 210-250,000 crore by 2020, states the BCG report

exchange4media Staff Oct 20, 2015 8:56 AM

BARC ratings: Asianet Movies brings in highest viewership in week 1 of ISL

The Indian Super League (ISL) kicked off on October 3. Regional channels such as Asianet Movies and Jalsha Movies on which the regional feeds of the matches are being aired have received high viewership. Amongst Hindi channels, Star Gold gained the highest ratings for almost all matches during the week

exchange4media Staff Oct 20, 2015 8:41 AM

Outdated policies blocking investments in M&E sector: Sanjay Gupta, STAR India

Gupta stated that the Media and Entertainment can become a $100 billion industry if the ground rules are changed to unblock capital

exchange4media Staff Oct 20, 2015 8:32 AM

Twitter moves closer to YouTube model with pre-roll ads

Twitter has announced a new video strategy looking to simplify the process of video advertising for brands and content creators by introducing video strategy

Abhinn Shreshtha Oct 20, 2015 8:24 AM