Both Shubhojit Sen Chief Marketing officer Micromax and Naveen Gaur President, Lowe Lintas confirmed the news to exchange4media

Priyanka Mehra Nov 19, 2015 6:09 PM

MAAS Xtend offers advertisers complete automation and optimization, claims the company

exchange4media Staff Nov 19, 2015 4:41 PM

Indians on Instagram are mostly young, mobile-first users with high spending power, according to an Instagram study.

exchange4media Staff Nov 19, 2015 12:13 PM

To celebrate the anniversary both companies showcased some of their campaigns and milestones for HUL brands over the years at an event in Mumbai.

exchange4media Staff Nov 19, 2015 11:42 AM

Madison OOH has announced an indigenously developed suite of planning tools for outdoor advertising planning

exchange4media Staff Nov 19, 2015 11:23 AM

Leo Burnett is currently working on an integrated campaign titled “Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein,” to reinforce the brand’s position as India’s premier digital bank in India

exchange4media Staff Nov 19, 2015 10:13 AM

Publishers feel govt should have considered print too. The situation of Indian print industry demands for an FDI and especially the magazine domain. It could have given the much needed boost

Abid Hasan Nov 19, 2015 8:14 AM

Roland-Garros is now looking at engaging with the Indian tennis fans on the digital platforms. The agency won the account following a multi-agency pitch

exchange4media Staff Nov 19, 2015 8:04 AM

Brar will be responsible for the operational execution for the company. This charter will enable DEN Snapdeal TV-Shop to integrate its operational capabilities across production, distribution, supply chain, sales & customer service. While Katyal will be overseeing the finance operations

exchange4media Staff Nov 19, 2015 8:01 AM

SPAG Asia has partnered the Local Organising Committee to announce India taking over the first truly global sports tournament in the country: FIFA U-17 World Cup India 2017

exchange4media Staff Nov 19, 2015 7:56 AM

The team demonstrated upcoming technologies like Lenovo’s smartcast concept, ‘Active Display’, ‘Moto Vice’, quick camera proposition and world’s fastest smartphone charging

Ritushree Patra Nov 19, 2015 7:52 AM

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha Nov 19, 2015 7:50 AM

The food regulatory body, FSSAI, has said that Patanjali launched its noodles without getting the mandatory product approvals from the body

Sarmistha Neogy Nov 19, 2015 7:49 AM

In Q2FY2016 however has seen ad spends of TV broadcasters has with a smaller increase in comparison with the same period last year. Some networks have even seen a decline or marginal growth since last year. From the previous quarter (Q1) the total ad spends have seen a decline. The total ad spends of these TV broadcasters in Q2FY2016 amount to Rs.519.09 crore

Collin Furtado Nov 19, 2015 7:45 AM