Date-wise News
Aaj Tak launches 'Ankhen Khol De' campaign with a series of ad films

Aaj Tak has launched a marketing campaign-‘Ankhen Khol De’ with a series of ad films that take on the peculiar world of today’s newsmakers. The series of ad films by ace bollywood filmmaker Pradeep Sarkar highlight the inimitable style of the most revered news brand

exchange4media Staff Apr 6, 2016 6:06 PM

Indian users access Facebook 2.4x more than Twitter, 2x more than YouTube, says study

The "How Mobile Moves People" study carried out by IMRB and commisioned by Facebook looks at behavioural habits of Facebook users.

exchange4media Staff Apr 6, 2016 5:45 PM

Zivame celebrates Women's History Month with Miss Malini, launches #GirlLove campaign

As part of the campaign, the brand is encouraging women to express their gratitude for other women they admire by complimenting them using the hashtag #GirlLove

exchange4media Staff Apr 6, 2016 5:23 PM

FremantleMedia India launches maiden web series- 'Confessions – It's Complicated'

The web series to exclusively premiere first on Facebook. The web series will be presented by Myntra

exchange4media Staff Apr 6, 2016 3:03 PM

Zee Entertainment enters Philippines with dedicated Bollywood movie channel ‘Zee Sine’

Zee Sine - Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog) is a 24/7 Bollywood movie channel customised and packaged for the local audience. The channel features Blockbuster movies from the World’s Biggest Hindi Film Library of ZEEL

exchange4media Staff Apr 6, 2016 1:53 PM

ZIRCA strengthens executive team, hires Vienna Thompson as AVP – Sales for Southeast Asia and North Asia

Thompson will be operating from ZIRCA’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding to the core business of representation and demand management for marketers targeting India as a part of their key markets

exchange4media Staff Apr 6, 2016 10:02 AM

With VOOT, the party has just begun:Sudhanshu Vats

The launch of Colors, acquisition and rebranding of the five ETV channels (Marathi, Oriya, Bangla, Gujarati, and Kannada) and the recent launch of VOOT have been the three large investments of the network

Priyanka Mehra Apr 6, 2016 9:10 AM

Cheetah Mobile appoints Ventes Avenues as its exclusive sales partner in India

Cheetah mobile had approximately 635 million global mobile monthly active users till Q4 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor, Duba Anti-virus and Piano Tiles2 etc, help make the internet and mobile experience speedier, simpler, and safer for users worldwide

exchange4media Staff Apr 6, 2016 8:46 AM

Sports Sponsorship in India grew by 12.3% in 2015: ESP & SportzPower

Sports sponsorship grew by 12.3% in 2015 to Rs. 51,854 million in India. This number is 10.4% of the total Indian AdEx in 2015 (reported by GroupM’s “This Year, Next Year”)

exchange4media Staff Apr 6, 2016 8:13 AM

The Advertising Club positions ABBY as 'The Only Truly Indian Award' with #ThatsWhyAbby

Scarecrow Communications brought alive its vision and sharpened the Abby positioning as 'The Only Truly Indian Award' articulated through the #ThatsWhyAbby campaign

exchange4media Staff Apr 6, 2016 8:11 AM

Senior level editorial appointments at India Today

India Today has appointed Rajesh Jha and Kai Friese as Managing Editors while Bandeep Singh has joined the group as Group Photo Editor and Nilanjan Das will be the new Group Creative Editor

exchange4media Staff Apr 6, 2016 8:08 AM

Sudeep Mukhia returns to CNN IBN as Executive Editor; Nisha Poddar joins as Deputy Editor

Sudeep Mukhia,who was the Resident Editor of Hindustan Times is back to CNN- IBN as Executive Editor . He was also a part of CNN-IBN’s launch team in 2005, while Senior journalist, Nisha Poddar, M&A reporter with ET Now has joined CNBC-TV18 as Deputy Editor M&A

Abid Hasan Apr 6, 2016 8:07 AM

Saavn forays into entertainment space, unveils new programming line-up

Saavn has partnered with radio icon Neelesh Misra, podcast network Indus Vox Media, and digital media brand Arré to revolutionize digital entertainment with ten new audio shows

exchange4media Staff Apr 6, 2016 8:05 AM

RBI’s repo rate cut to boost real estate & automobile sectors

The real estate sector is pleased with the announcement of the rate cut as this could usher in more demand for buying homes as banks are expected to pass on the benefits to companies and home loan seekers

Ronald Menezes Apr 6, 2016 8:03 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

ASCI upholds complaints against Facebook, Coca-Cola & Airtel among others

Out of 51 advertisements against which complaints were upheld, 13 belonged to the Education category, 12 to the Food & Beverages category, followed by 11 in the Healthcare category, 6 in the ecommerce category and 9 advertisements from other categories

exchange4media Staff Apr 6, 2016 8:00 AM

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