The Michael Faber novel is being written and executive produced by Matt Charman (Bridge of Spies) and produced by Andy Harries (Strike Back) and Lila Rawlings (Left Bank Productions) with Kevin MacDonald (The Last King of Scotland) helming the director’s chair

exchange4media Staff Nov 23, 2016 2:48 PM

The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll

exchange4media Staff Nov 23, 2016 1:35 PM

He will help edit and give shape to the opinion pages of the International New York Times. The details of Peer’s new job are slated to be officially released by his employer on December 1

Saif Ahmad Khan Nov 23, 2016 1:24 PM

CCS won the multi-agency pitch by unveiling a 360 degree digital strategy for the brand, the x-factor being a mock TV commercial that encapsulated the agency’s vision for Urban Yoga

exchange4media Staff Nov 23, 2016 12:11 PM

In its bid to build its digital presence, Jabardast HIT 95 FM has tied up with Digital Audio Ad Platform PayTunes

exchange4media Staff Nov 23, 2016 11:43 AM

The partnership aims to integrate Bollywood OTT service on Vodafone Play

exchange4media Staff Nov 23, 2016 10:02 AM

Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market

Sarmistha Neogy Nov 23, 2016 9:55 AM

FMCG, impulse purchase category, real estate, jewellery featuring among the most impacted categories

Priyanka Mehra Nov 23, 2016 9:11 AM

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

exchange4media Staff Nov 23, 2016 8:11 AM

The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge

Sarmistha Neogy Nov 23, 2016 8:07 AM

The use of MarTech tools, brands can synchronise consumer data points collected through digital footprints and create detailed consumer profiles writes Kalpit Jain, CEO, netCORE Solutions Pvt Ltd.

Kalpit Jain Nov 23, 2016 8:05 AM