Keeping in mind the need to have a content oriented sales approach, BBNPL has partnered with Helios Media which is a specialized sales company

exchange4media Staff Aug 9, 2016 4:40 PM

Royal Stag Barrel Select Large Short Films is India’s most unique platform for short films as it showcases films made by some of India’s finest such as Anurag Kashyap, Sudhir Mishra, Sujoy Ghosh and inspires aspiring directors to create film and rewards them for their originality by showcasing them on the platform

exchange4media Staff Aug 9, 2016 4:06 PM

Kacker will be leading Hakuhodo India’s Diversified Services Division. Reporting directly to Elvis Sequeira, Chief Operating Officer, Hakuhodo Percept and Anuj Tandon, CFO, Hakuhodo Percept, he will also be handling New Business Development initiatives

exchange4media Staff Aug 9, 2016 12:07 PM

Ujjivan Financial Services, a microfinance institution, has appointed Ketchum Sampark, as their strategic Public Relations Partner to champion Corporate and Media communications for their Small Finance Bank transformation

exchange4media Staff Aug 9, 2016 11:41 AM

Madison Media Plus, a part of Madison Media Group recently announced the win of Timesjobs.com in Delhi in a multi-agency pitch. With this win, Madison Media handles major Times Internet portals – MagicBricks.com, Gaana.com and CricBuzz.com

exchange4media Staff Aug 9, 2016 10:10 AM

In an exclusive chat, Norman talks about GroupM’s approach to programmatic buying, how IoT is impacting brands and technological innovations at GroupM

Priyanka Mehra Aug 9, 2016 8:59 AM

In the 18 years he has been in the industry, Theeng has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports

exchange4media Staff Aug 9, 2016 8:45 AM

In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings

exchange4media Staff Aug 9, 2016 8:28 AM

The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications

Sarmistha Neogy Aug 9, 2016 8:23 AM

Flipkart, in its continuous effort to enhance customer experience on its platforms, has announced a series of content initiatives around its Electronics, Fashion, Mobiles & Home categories to help customers discover relevant products and be better informed before buying

exchange4media Staff Aug 9, 2016 8:17 AM

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message

Sarmistha Neogy Aug 9, 2016 8:14 AM

According to News Access Rules laid down by the International Olympic Committee (IOC), television news channels are restricted to play only six minutes of Rio 2016 Olympic Games. News organisations are barred from making GIFs and Vine-like videos of the Olympics

exchange4media Staff Aug 9, 2016 8:00 AM

The magazine's recent cover story on #OperationBabyLift had accused Sangh Parivar outfits of trafficking girls from Assam to Punjab and Gujarat

Saif Ahmad Khan Aug 9, 2016 7:57 AM