Date-wise News
HUL, Bajaj Auto, Amul, Hero Motocorp amongst winners at Pitch Top 50 Brands 2016

The gala event of the sixth edition of exchange4media’s Pitch Top 50 Brands concluded today at Hotel Le-Meridien, Gurgaon. In the presence of Maheish Girri, National Secretary, BJP, a list of the nation’s best brands was unveiled. The winners included Mahindra & Mahindra,Britannia Good Day, Amazon, Youtube, Paytm

exchange4media Staff Jul 25, 2016 9:40 PM

Fempowerment Women Achievers Awards 2016 honours women achievers from different walks of life

The Awards Show lauded women innovators, visionaries, activists & creative minds from the corporate world to showbiz in the presence of noted celebrities

exchange4media Staff Jul 25, 2016 6:47 PM

RED FM Launches REDTRO 106.4 in Mumbai

Launched as the first radio station under the newly acquired Phase III licenses by the company, REDTRO is an ode to the golden days of the poster boys of 90s packed with today’s

exchange4media Staff Jul 25, 2016 8:47 AM

Video news not growing as fast as expected: Reuters Digital News Report 2016

Despite the findings of the Reuters Institute concerning the sluggish growth of online videos globally, digital editors in the country sound optimistic about the future of online news videos hinting towards further increase in their number.

Saif Ahmad Khan Jul 25, 2016 8:44 AM

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

BARC Ratings: Zee Anmol’s ‘Jodha Akbar’ stays firm at no.1 in rural markets

Zee Anmol’s show ‘Jodha Akbar’ stood firm at the top spot. Zee TV’s show ‘Kumkum Bhagya’ stood at no.2. ‘Bandini’ from Zee Anmol stood at no.3 and ‘Kasam Hai Tujhe Aa Bhi Jaa’ on Zee Anmol stood at No.4. ‘Ek Tha Raja Ek Thi Rani’ 000s and remained at no.5

exchange4media Staff Jul 25, 2016 8:29 AM

BARC Ratings: Zee TV's show 'Kumkum Bhagya' continues to lead urban market

Zee TV’s show ‘Kumkum Bhagya’ remained to be the most watched show second week a row in the urban markets. Star Plus’ show ‘Yeh Hai Mohabbatein’ stepped up to the second spot. Sony Entertainment Television’s ‘The Kapil Sharma Show’ took a massive leap from no.10 to no.3

exchange4media Staff Jul 25, 2016 8:27 AM

Amazon, Flipkart,Snapdeal Grofers, Amul, Cadbury cash on Rajni-starrer Kabali's social media craze

Amazon, Flipkart, HomeShop18, Grofers and Nearbuy were quite active on social media by offering consumers various deals and discounts to cash on the Kabali fever.

Sarmistha Neogy Jul 25, 2016 8:24 AM

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM

Content marketing is relevant and consistent communication, say experts

A panel discussion held on content marketing emphasized on the power of user generated content and creating bonds instead of controlling customers

Saif Ahmad Khan Jul 25, 2016 8:16 AM

Narendra Modi is marketing India globally as a brand: Maheish Girri, MP, BJP

Girri also highlighted the need for listening to the grievances of the people before formulating marketing strategies

Saif Ahmad Khan Jul 25, 2016 7:59 AM