Date-wise News
PepsiCo partners with Twitter to launch Promoted #Stickers

Partners unleash #PepsiMoji stickers on the world, leveraging Twitter’s new ad product to bring the beverage giant’s global #PepsiMoji campaign to life in a new and exciting way

exchange4media Staff Aug 16, 2016 3:24 PM

Mayank Shekhar joins Mid-day as Entertainment Head

Prior to this Shekhar was National Cultural Editor at Hindustan Times. As National Cultural Editor, was responsible for HT Café, and for working cross-functionally with HT Mumbai, HT City and other departments

Priyanka Mehra Aug 16, 2016 9:11 AM

Rakshit Hargave elevated to Senior VP for Sahara Africa, India & Sales, Beiersdorf near East

Hargave joined NIVEA India, an affiliate of Beiersdorf AG, as the Managing Director of the Indian Operations in January 2011

Priyanka Mehra Aug 16, 2016 8:57 AM

Can Instagram's new 'Stories' feature take away Snapchat's marketing power?

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes Aug 16, 2016 8:16 AM

Indian Gymnast Dipa Karmakar takes Twitter by storm

The Indian Gymnast who finished fourth at the Vault finals took the country and Twitter by storm as wishes, support and appreciation poured in from all quarters for the 23 year old from Agartala

exchange4media Staff Aug 16, 2016 8:11 AM

Zee Studio's 'Rustom' collects 14.1 crore on day one

The Zee Studio & KriArj entertainment-produced Akshay Kumar-starrer ‘Rustom’ has garnered a box office collection of a whopping 14.11 crore on day one in India from 2317 screens, higher than the opening of Airflift that was a solo release

exchange4media Staff Aug 16, 2016 8:02 AM

Kangana & Amitabh’s Swachh Bharat ad goes viral, clocks 1 million views in 48hrs

The video has been conceptualised by YouTube content channel ‘Aur Dikhao’ and directed by Pradeep Sarkar to promote the message of cleanliness

exchange4media Staff Aug 16, 2016 8:00 AM

Mindshare appoints Aloun Liu as Head of Data & Technology, APAC

A UCLA graduate in Computer Science with a specialization in Economics, Liu has over 15 years of experience in Systems, Data, and Technology with companies including PWC Consulting, Charles Schwab, FTI Consulting, Wells Fargo, and recently with IPG Mediabrands as the Founder and MD of their Global Technology Solutions unit

exchange4media Staff Aug 16, 2016 7:57 AM

No big marketing blitz for e-commerce players this Independence Day

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

Sarmistha Neogy Aug 16, 2016 7:55 AM

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with premieres, marathon series, special shows and patriotic songs

exchange4media Staff Aug 16, 2016 7:51 AM