Date-wise News
Snapdeal acquires boutique technology firm 'TargetingMantra'

At Snapdeal, TargetingMantra’steam will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiencesfor customers

exchange4media Staff May 6, 2016 4:23 PM

9X Media launches 'Audience - Brand Connect'

ABC will help brands create Intellectual properties and narrate their brand stories beyond the 30-second ad format. The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO

exchange4media Staff May 6, 2016 4:21 PM

Viacom18 dials up its regional play with HD launch of its regional GECs

In a major move to dial up its already strong presence in the regional GEC play, COLORS today announced the launch of its HD feed for three of its regional general entertainment channels - COLORS Kannada, COLORS Marathi and COLORS Bangla

exchange4media Staff May 6, 2016 1:39 PM

MIB issues licenses to 14 new channels in April 2016

Out of fourteen new channels seven channels are from news genre and seven are from non- news

Abid Hasan May 6, 2016 1:32 PM

BARC Ratings: Star Plus regains top spot, Sony Pal stands at No.3 in week 17

Star Plus bounced back to the top spot after being pushed to the second spot by Colors in week 16. Colors slipped down to the second spot followed by Sony Pal at No.3 which replaced Zee TV to acquire this spot. Zee TV slipped down to No.4 whereas, Star Utsav acquired the fifth spot

exchange4media Staff May 6, 2016 1:18 PM

comScore report ranks dainikbhaskar.com as India’s No.2 news website

Divya Bhaskar, the leading Guajarati website of the group maintains its No.1 spot

exchange4media Staff May 6, 2016 1:08 PM

Manveer Singh Malhi joins iGenero as partner

In his role, Malhi will focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations

exchange4media Staff May 6, 2016 12:44 PM

MY FM launches reality show ‘Paiso ka Ped’ in Indore

The participants of the show have to hold the specially fabricated tree made with coins and currency notes. They are given task and challenges to perform which they have to do holding the tree at all times

exchange4media Staff May 6, 2016 11:56 AM

Zopper awards its digital mandate to Performics

The mandate includes full range of digital, including search engine optimisation (SEO)

exchange4media Staff May 6, 2016 11:03 AM

RAM Ratings:  92.7 BIG FM retains no.1 position in Mumbai in week 16

Big FM remained the most heard radio station in the Mumbai market. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively

exchange4media Staff May 6, 2016 10:24 AM

IPL 9:  Mumbai Indians Vs Kolkata Knight Riders attracts maximum viewership in week 3

IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs

exchange4media Staff May 6, 2016 9:08 AM

IPL 9:  Mumbai Indians Vs Kolkata Knight Riders attracts maximum viewership in week 3

IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs

exchange4media Staff May 6, 2016 9:08 AM

Disney India raises Rs 150 crore in tie-ups for 'Captain America'

With Marvel’s ‘Captain America: Civil War’ slated to hit the theatres today, the company’s Consumer Products business vertical has set a new record with tie-ups and has roped in 70 brands for co-branded promotions, initiatives and branded products

exchange4media Staff May 6, 2016 8:22 AM

Ecomm ad-spends to drop in 2016?

Facing wary investors and a fickle market, will we see e-commerce players tighten the purse strings this year?

exchange4media Staff May 6, 2016 8:20 AM

Radio City's Satyanarayana Murthy joins Radio Indigo as CEO

Murthy will be heading Radio Indigo, Indigo LIVE Music and Indigo LIVE Events

Abhinn Shreshtha May 6, 2016 8:18 AM

Digital will follow the TV route: Gyan Gupta CEO DB Digital

Gyan Gupta, CEO of Dainik Bhaskar Digital, believes that figuring out the right metric is very important on the digital medium and this can only happen when advertisers, agencies and publishers sit down and talk things out. Recently, dainikbhaskar.com became the No.2 news website in the country. We caught up with Gupta to get his views on the digital medium as well as to understand DB Digital’s plans for the future

Abhinn Shreshtha May 6, 2016 8:17 AM

Unbxd raises funds from Nirvana, IDG Ventures, Inventus Capital & Indian Angel Network

Unbxd, the Bengaluru based leading provider of ecommerce product discovery software, has secured an undisclosed amount of capital in the Series B round of funding

exchange4media Staff May 6, 2016 8:15 AM

TRAI proposes ‘Interconnect Management System’ to reduce barriers for new service providers

TRAI released a consultation paper on the interconnection framework for broadcasting TV services distributed through addressable systems. It proposes a management system that could put in place the issues of logistics and monitoring with constant agreements between LCO’s and MSO’s or HITS and every DPO distributing TV signals of every pay TV broadcaster

exchange4media Staff May 6, 2016 8:13 AM

MullenLowe Group wins 'Effie Agency of the Year' award in Sri Lanka

After a splendid show by the India operations of the MullenLowe Group at the Effie Awards 2016 earlier this year, it is now the turn of its Sri Lanka operations to soak in the accolades

exchange4media Staff May 6, 2016 8:12 AM

Radio Mirchi launches its second FM channel in Bengaluru

During the Phase 3 FM radio auctions held by I&B Ministry last year, Radio Mirchi acquired 2nd frequencies in 9 important markets. This is the first roll-out of its 2nd frequency network; other stations will be rolled out in the next few months

exchange4media Staff May 6, 2016 8:09 AM