Date-wise News
Zing ropes in Shraddha Kapoor as brand ambassador?blur=25

Zing’s new campaign puts the individuality of today’s youth under the spotlight.

exchange4media Staff Jul 13, 2016 6:58 PM

Star Movies Select HD to celebrate 1st anniversary with 'Book Adaptations Festival'?blur=25

Star Movies Select HD will be celebrating its first anniversary with a ‘The Book Adaptations Festival ‘– Starting July 17, every Sunday at 1pm and 3pm

exchange4media Staff Jul 13, 2016 2:27 PM

Masaba Gupta - the go-to designer for brand collaborations?blur=25

Gupta already has some interesting collaborations with Budweiser, Lakme, Tata Nano, Myntra and Fiama Di Wills with several others in the pipeline

exchange4media Staff Jul 13, 2016 2:19 PM

SPAG partners with Worldcom Public Relations Group?blur=25

With SPAG’s expertise in offering bespoke services and strategies, and innovative practices, the partnership will bolster Worldcom’s footprint in India as well as the South-East Asia market

exchange4media Staff Jul 13, 2016 12:31 PM

Zenith wins digital mandate of Telenor India?blur=25

Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million mobile subscriptions. Telenor India is part of Telenor Group and connects with over 53 million Indians. India is the second largest telecom market in the world and crossed the 1 billion subscriber mark in 2015

exchange4media Staff Jul 13, 2016 10:26 AM

I don't think I will ever have any problem winning business: Pratap Bose?blur=25

Pratap Bose Founding Partner & Chairman on his unsavoury tag of the ‘Pied Piper’ getting Social Street beyond the shores of India, anchor clients and more

Priyanka Mehra Jul 13, 2016 8:59 AM

Rainmaker Ventures invests USD 5 mn in YAAP?blur=25

Rainmaker Ventures with presence in India, USA, Brazil and Singapore is an early stage start-up fund of $US50mn that was launched in December last year

exchange4media Staff Jul 13, 2016 8:37 AM

Pokemon Go: New craze might just be what your brand was looking for?blur=25

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha Jul 13, 2016 8:36 AM

Digital agency Rep India launches quirky online recruitment campaign?blur=25

Brands and agencies have found a new platform to hire fresh talent cashing on the rage of social media networking

exchange4media Staff Jul 13, 2016 8:32 AM

Cheil India makes senior creative appointments?blur=25

Cheil India has announced the appointment of Tarvinderjit Singh as Executive Creative Director and Siddharth Dyalchand, Group Creative Director under Sagar Mahabaleshwarkar’s charge

exchange4media Staff Jul 13, 2016 8:30 AM

B-schools brave tough times as fund crunched startups defer & withdraw job offers?blur=25

Stayzilla and Grofers have recently joined the list of start-ups that have deferred and withdrawn job offers given to fresh recruits

exchange4media Staff Jul 13, 2016 8:27 AM

Deepika Padukone's Nike film cheers the sportsman spirit of female athletes?blur=25

This is Wieden+Kennedy’s first-ever campaign for Nike in India, since winning the business in 2015 after a competitive pitch

Sarmistha Neogy Jul 13, 2016 7:56 AM

Tit for tat: Now, Patanjali Ayurved to drag ASCI to court?blur=25

Patanjali Ayurved plans to take legal action against Advertising Standards Council of India citing a Bombay High Court order that last year declined to recognise the body as a regulator

exchange4media Staff Jul 13, 2016 7:52 AM

Is short format content the way forward for digital video??blur=25

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM