Date-wise News
Alchemist executes the 4th Seychelles India Day celebrations in Seychelles

After having incubated Seychelles India Day in 2013, Alchemist successfully executed the 4th annual event of the country during 14th-16th October

exchange4media Staff Nov 28, 2016 6:59 PM

Facebook hosts 'Mobile Moves Business' event in Mumbai

Facebook holds industry event in Mumbai to support businesses in driving commerce and reaching mobile first consumers.

exchange4media Staff Nov 28, 2016 1:45 PM

NIVEA MEN kicks off new campaign #CoveringUpFails

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

exchange4media Staff Nov 28, 2016 8:57 AM

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

Sidharth Shukla joins OgilvyOne Worldwide Delhi at VP & Head of Office

Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7

exchange4media Staff Nov 28, 2016 8:31 AM

India is one of our fastest growing markets; 150% YoY ad revenue growth here: Taranjeet Singh, Twitter

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

Abhinn Shreshtha Nov 28, 2016 8:12 AM

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

Sarmistha Neogy Nov 28, 2016 8:10 AM

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

Amazon to take Patanjali Ayurved overseas; nine international markets on radar

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

exchange4media Staff Nov 28, 2016 8:06 AM

CNN News 18 to establish integrated newsrooms in Mumbai and Delhi

The channel wishes to foray beyond television broadcasting and gain credibility as a multi-platform content provider

Saif Ahmad Khan Nov 28, 2016 8:04 AM