Date-wise News
KV Sridhar steps down as Chief Creative Officer SapientNitro

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

exchange4media Staff Oct 18, 2016 6:43 PM

NitiAayog appoints Thinkstr as its agency on record

The agency will help develop and execute an overall strategic marketing and communications plan.

exchange4media Staff Oct 18, 2016 6:34 PM

DishTV adds new regional HD channels to its bouquet

With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi, Kannada, Bangla & Telugu

exchange4media Staff Oct 18, 2016 4:27 PM

First ever weekend donor event Daan Utsav held in Mumbai

The Weekend Donor program was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by advertising veteran, Suman Srivastava

exchange4media Staff Oct 18, 2016 4:10 PM

Kalyan Jewellers come on board as Main Partner of Kerala Blasters

The association will start from the next match featuring Kerala Blasters

exchange4media Staff Oct 18, 2016 4:07 PM

Zee Cafe announces new brand positioning

The positioning is inspired from the consumer insight that people today are constantly exploring and discovering

exchange4media Staff Oct 18, 2016 4:04 PM

OnePlus touches hearts with brand new Diwali campaign

Featuring Amit Sadh, The Journey's video is high on feel-good emotions to coincide with Diwali festivities

exchange4media Staff Oct 18, 2016 3:17 PM

Microsoft India launches new content creation initiative –Beneath the Surface

The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan – and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like

exchange4media Staff Oct 18, 2016 3:02 PM

NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

Ironically, some months back the BJP and its allies had come down heavily on the AAP government in Delhi for spending what they said was a huge amount of public money on advertisements and publicity

exchange4media Staff Oct 18, 2016 2:49 PM

Fox Networks Group announces new leadership structure

New focus will be driven through three main pillars - the channel and brand strategy, on-air communication and original productions

exchange4media Staff Oct 18, 2016 2:25 PM

Vinay Hegde joins Madison Media as SVP, Buying

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

exchange4media Staff Oct 18, 2016 11:25 AM

S.P.A.G acquires digital marketing and social media agency Giga Health

The move will help S.P.A.G. build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector

exchange4media Staff Oct 18, 2016 11:20 AM

Twitter curates first-ever special emoji for a TV series in India for #BiggBoss10

The show’s fans can use the emoji by Tweeting with #BiggBoss, #BiggBoss10 and #BB10

exchange4media Staff Oct 18, 2016 8:26 AM

We want to change the perception that film directors cannot do a 30-second ad film: Punit Malhotra, Dharma 2.0

Punit Malhotra, Producer, Dharma 2.0, on helming the new ad arm of Dharma Productions, plans for the first one year, brands it has associated with and the one thing Karan Johar told the team to be mindful of

Shikha Saroj Gupta Oct 18, 2016 8:09 AM

Pan Bahar kicks up a storm on surrogate advertising

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product

Sarmistha Neogy Oct 18, 2016 8:08 AM

Leo Burnett's Indigo Consulting ropes in Devang Raiyani as National Head of Strategy

Raiyani will be responsible for coming up with differentiated offering in the crowded digital space and leverage digital as a tool to solve business problems

exchange4media Staff Oct 18, 2016 8:06 AM

New Nicotex ad takes empathetic route to make smokers quit the habit

Conceptualised by Soho Square, Mumbai, the ad is a refreshing change from what has been seen so far in the same category

exchange4media Staff Oct 18, 2016 8:05 AM

Google announces new AdSense user interface

The new interface will be based on Machine Design and feature a completely redesigned homepage and menu

exchange4media Staff Oct 18, 2016 8:03 AM

TRAI's draft order for content pricing in broadcasting invokes mixed reactions

The Telecom Regulatory Authority of India has issued a draft order for content pricing and negotiations in broadcasting sectors which it wants to bring into effect from April 1, 2017. It also includes a proposal to put a price cap on different genres of channels for digital addressable system (DAS) platforms.

exchange4media Staff Oct 18, 2016 8:02 AM