Microsoft India launches new content creation initiative –Beneath the Surface

The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan – and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like

by exchange4media Staff
Published - Oct 18, 2016 3:02 PM Updated: Oct 18, 2016 3:02 PM
Microsoft India launches new content creation initiative –Beneath the Surface

Microsoft India has launched a new digital content creation initiative titled ‘Beneath the Surface’ is a digital show hosted by popular film journalist and critic Anupama Chopra. The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan – and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like.

Commenting on the campaign, Vineet Durani, Director- Windows Business Group, Microsoft India said, “We are excited to present this new campaign ‘Beneath the Surface’, that celebrates the lives of these artists who live the ‘do more’ philosophy of the Surface Pro 4. The show goes beyond their glamorous lifestyles to show you the long working hours, and madness that has made them the global icons they are today.”

You can watch the videos here:

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