Date-wise News

The naming rights partner will have its brand name suffixed to the stadium and will also get exclusive visibility within the stadium. The duration of the partnership will be for 5 years. The naming rights partner will also get other exclusive benefits from HCA

exchange4media Staff 17-May-2016

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

exchange4media Staff 17-May-2016

Dwibedy has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

exchange4media Staff 17-May-2016

Criteo, the performance marketing technology company, has announced the opening of a new office in New Delhi and the appointment ofAjeet Kandachar as Managing Director of India, to lead the business in one of its largest strategic growth markets globally.

exchange4media Staff 17-May-2016

The Festival opened its call on 12 April 2016 and will begin on July 1, 2016 in New Delhi’s Siri Fort Auditorium and ends on July 5, to move on to 14 other cities before reaching Mumbai on 26 September, 2016

exchange4media Staff 17-May-2016

The results of the NewsX-Today’s Chanakya Exit Poll indicate that Assam looks all set for a major overhaul with the BJP making inroads to the seat of power in the state; Mamata Banerjee-led Trinamool Congress looks in command for another victory in West Bengal; the LDF may form a government in Kerala but UDF may spring some surprises too; the Congress-DMK alliance may push Jayalalithaa out of power

exchange4media Staff 17-May-2016

This leadership change comes on the heels of an incredibly successful year for UM in 2015, culminating in both Global Media Agency of the Year and Media Agency of the Year accolades

exchange4media Staff 17-May-2016

CII and Deloitte released a report recently focusing on the ecommerce sector in India and how it could play the role of a game changer

Ronald Menezes 17-May-2016

Social media was used effectively by the government as well as the brands to motivate citizens to vote, in spite of the heavy rainfall in Tamil Nadu

Sarmistha Neogy 17-May-2016

As Narendra Modi-led NDA government completed its two years on May 16, 2016, the occasion took Twitter by storm with over 70K mentions in eight hours

Madhuwanti Saha 17-May-2016

In an exclusive interview with exchange4media, Probal Ghoshal, Director, Amar Ujala, Publications Ltd. spoke about the group’s future strategy, taking on the competition and most importantly about its planned IPO

Abid Hasan 17-May-2016

CNN’s Global Director of Digital Advertising Revenue and Data talks about company’s programmatic strategy, CNN’s data-monitoring platform- AIM (Audience Insights Measurement) and how India plays an important role in its strategy and focus on native advertising

Madhuwanti Saha 17-May-2016

While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively

Madhuwanti Saha 17-May-2016