Date-wise News
Mehraj Dube joins Essel Group as Deputy VP

Dube has over 16 years of experience in the field of journalism and media management. In his new role, Dube will be reporting directly to the Chairman’s office.

exchange4media Staff Jun 15, 2016 5:58 PM

Jivox raises $6 million in new financing

San Mateo California based digital marketing platform leader Jivox, having its R&D centre in Bengaluru, has raised $6 million in new financing, led by the world's first “Brandtech” group You & Mr Jones and its founder David Jones, the former global CEO of advertising conglomerate Havas.

exchange4media Staff Jun 15, 2016 1:17 PM

Kratos launches SDK-based service-'Kuberplay'

Kuberplay will help app developers monetise their app, especially the customers who access only the free component of the app, desire the complete app but are unable to buy the app because they are expensive

exchange4media Staff Jun 15, 2016 12:51 PM

Medulla's Vinayak Shinde, Swapna Kulkarni chosen for global RB, Cannes Lions Health Innovation Hack

Vinayak and Swapna will be teaming up with the other participants to work on developing innovative solutions to combat the devastating effects of air pollution exposure among children

exchange4media Staff Jun 15, 2016 12:10 PM

Ogilvy Mumbai wins communication mandate for Robomate+ in India

Ogilvy Mumbai has been tasked to conceptualise the launch of Robomate+ and further sustain the brand to drive usage across its many different consumer segments

exchange4media Staff Jun 15, 2016 12:05 PM

Anil K Nair to lead Publicis Groupe’s Drugstore India initiative

The Drugstore India team will be led by Anil K. Nair (CEO, Digital L&K | Saatchi & Saatchi) along with a core team comprising of SreeramanThiagarajan (Publicis), Parth Nagar &AartiSamant (L&K Saatchi & Saatchi), Sanju Menon (Leo-Burnett), Suryasen Kundu (MSL Group), & Swapnil Puranik (Razorfish) and under the overall mentorship of Praveen Kenneth, Chairman & Managing Director, L&K Saatchi & Saatchi

exchange4media Staff Jun 15, 2016 9:36 AM

India TV's 'Aap ki Adalat' with Rajnath Singh takes  slot up 44%

The final match of VIVO IPL 2016 live played between Royal Challengers Bangalore and Sunrisers Hyderabad fetched highest impressions during the season. IPL Final 2016 took the viewership up by 7.4 per cent over IPL Final 2015 across All India 1mn+

exchange4media Staff Jun 15, 2016 8:50 AM

Content marketing leads to greater impact, say IDMA jury

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Amazon most preferred platform with highest brand recall: Nielsen report

Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)

Sarmistha Neogy Jun 15, 2016 8:16 AM

Network's the word in Microsoft's acquisition of LinkedIn

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Abhinn Shreshtha Jun 15, 2016 8:13 AM

Patanjali to focus on dairy products and cattle feed; targets Rs 10,000 crore turnover by 2017

Baba Ramdev led Patanjali Ayurved has decided to focus on six sectors like natural medicine, natural food, natural cosmetics, dairy products, cattle feed and natural manure in a big way

exchange4media Staff Jun 15, 2016 8:11 AM

Lowe Lintas Bangalore appointed creative agency for ACT Fibernet

The agency has been mandated to offer integrated creative solutions to promote the company’s popular Fibernet & Digital TV offering

exchange4media Staff Jun 15, 2016 8:10 AM

Glenfiddich India appoints Thinkstr and PPR South Asia as its agency partners

Thinksr will handle the creative mandate along with PPR South Asia that will manage the communications campaigns for Glenfiddich

exchange4media Staff Jun 15, 2016 8:08 AM

Vh1 expands advertiser outreach with Vh1 All Stars

Vh1 All Stars ensures definite and differentiated solutions for every advertiser, reaching out to their target consumers through innovative touch points

exchange4media Staff Jun 15, 2016 8:06 AM

Guest Column: Cannes Lions 2016 - Setting new benchmarks creating new horizons - Valerie Pinto, Weber Shandwick

There has never been a better time for Public Relations as an industry to shine and take the lead on changing brand preferences and in leading brand conversations, writes Valerie Pinto, CEO, Weber Shandwick India who is on the PR jury at the Cannes Lions 2016

Valerie Pinto Jun 15, 2016 8:04 AM