Dube has over 16 years of experience in the field of journalism and media management. In his new role, Dube will be reporting directly to the Chairman’s office.

exchange4media Staff Jun 15, 2016 5:58 PM

San Mateo California based digital marketing platform leader Jivox, having its R&D centre in Bengaluru, has raised $6 million in new financing, led by the world's first “Brandtech” group You & Mr Jones and its founder David Jones, the former global CEO of advertising conglomerate Havas.

exchange4media Staff Jun 15, 2016 1:17 PM

Kuberplay will help app developers monetise their app, especially the customers who access only the free component of the app, desire the complete app but are unable to buy the app because they are expensive

exchange4media Staff Jun 15, 2016 12:51 PM

Vinayak and Swapna will be teaming up with the other participants to work on developing innovative solutions to combat the devastating effects of air pollution exposure among children

exchange4media Staff Jun 15, 2016 12:10 PM

Ogilvy Mumbai has been tasked to conceptualise the launch of Robomate+ and further sustain the brand to drive usage across its many different consumer segments

exchange4media Staff Jun 15, 2016 12:05 PM

The Drugstore India team will be led by Anil K. Nair (CEO, Digital L&K | Saatchi & Saatchi) along with a core team comprising of SreeramanThiagarajan (Publicis), Parth Nagar &AartiSamant (L&K Saatchi & Saatchi), Sanju Menon (Leo-Burnett), Suryasen Kundu (MSL Group), & Swapnil Puranik (Razorfish) and under the overall mentorship of Praveen Kenneth, Chairman & Managing Director, L&K Saatchi & Saatchi

exchange4media Staff Jun 15, 2016 9:36 AM

The final match of VIVO IPL 2016 live played between Royal Challengers Bangalore and Sunrisers Hyderabad fetched highest impressions during the season. IPL Final 2016 took the viewership up by 7.4 per cent over IPL Final 2015 across All India 1mn+

exchange4media Staff Jun 15, 2016 8:50 AM

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)

Sarmistha Neogy Jun 15, 2016 8:16 AM

Content and access to LinkedIn’s professional network seem to be the key reasons for this massive deal but are the two companies prepared to take the product to the next level?

Abhinn Shreshtha Jun 15, 2016 8:13 AM

Baba Ramdev led Patanjali Ayurved has decided to focus on six sectors like natural medicine, natural food, natural cosmetics, dairy products, cattle feed and natural manure in a big way

exchange4media Staff Jun 15, 2016 8:11 AM

The agency has been mandated to offer integrated creative solutions to promote the company’s popular Fibernet & Digital TV offering

exchange4media Staff Jun 15, 2016 8:10 AM

Thinksr will handle the creative mandate along with PPR South Asia that will manage the communications campaigns for Glenfiddich

exchange4media Staff Jun 15, 2016 8:08 AM

Vh1 All Stars ensures definite and differentiated solutions for every advertiser, reaching out to their target consumers through innovative touch points

exchange4media Staff Jun 15, 2016 8:06 AM

There has never been a better time for Public Relations as an industry to shine and take the lead on changing brand preferences and in leading brand conversations, writes Valerie Pinto, CEO, Weber Shandwick India who is on the PR jury at the Cannes Lions 2016

Valerie Pinto Jun 15, 2016 8:04 AM