Date-wise News
Mazhavil Manorama to launch ‘Kuttikalodano Kali’ on August 11

The Manorama Group owned Malayalam General Entertainment Channel Mazhavil Manorama is all set to bring in ‘Kuttikalodano Kali’, the Malayalam version of another globally renowned game show ‘The Kids Are All Right’

exchange4media Staff Aug 10, 2016 5:57 PM

S. Divaakar joins Janasri News as Director of Sales and Marketing

Divaakar comes with a rich experience of over two decades in media having started his career as a sales executive with Udaya TV, when the channel was launched in 1994

exchange4media Staff Aug 10, 2016 3:39 PM

Wai Wai noodles debuts maiden ad commercial

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

exchange4media Staff Aug 10, 2016 2:46 PM

R Balki moves on from Mullen Lowe Lintas Group as Chairman

He is moving out after a stint of over two decades with the agency

Priyanka Mehra Aug 10, 2016 12:43 PM

Will GST bring taxation to the print industry?

As India prepares for GST regime with the appointed GST council expecting to roll out GST by April next year, one sector that could be in for changes is the print sector

Abhinn Shreshtha Aug 10, 2016 9:13 AM

BARC Ratings: Viewership for Kannada News genre surges 47% in week 30

The Kannada news genre saw a hike in ratings as issues such as KSRTC employees strike, protests against Mahadayi verdict and heavy rainfall, through out the week kept viewers glued to the channels.

exchange4media Staff Aug 10, 2016 8:35 AM

Godrej Group Corporate Masterbrand  creative mandate moves from J Walter Thompson to Creativeland Asia

Shireesh Joshi? COO, Strategic Marketing Group at Godrej, confirmed the news to exchange4media

Priyanka Mehra Aug 10, 2016 8:27 AM

HT Media print ad revenue up by 1.7% in Q1 FY17

As per the results, the English Print ad revenue declined by 1.3% yoy while the Hindi Print ad growth stood at 6.7% (IDFCe: 7.5%). Overall Print ad revenue grew by 1.7% yoy marginally ahead of our estimate of 1% yoy

exchange4media Staff Aug 10, 2016 7:55 AM

Indigo iStrat wins Digital duties of Bikanervala Foods

The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence

exchange4media Staff Aug 10, 2016 7:39 AM

Coca Cola anthem faces flak at Rio Olympics

The same ad had created controversy back in 2014 when it was played during the Super Bowl

exchange4media Staff Aug 10, 2016 7:37 AM

Colors' Kavach fails to impress; ratings continue to dip

Media reports suggest Colors will pull Kavach off air before its scheduled date, to be replaced with Naagin 2 in September

Sarmistha Neogy Aug 10, 2016 7:35 AM

Cadbury trumps Dettol to top BARC chart of Top 10 brands across genres in Week 30

In Week 30 (July 23 to July 29) Cadbury replaced Dettol, topping the BARC chart of Top 10 brands across genres

exchange4media Staff Aug 10, 2016 7:32 AM

Google Maps brings Rio update to app for a richer Olympics experience

Keeping in mind the high demand for content related to Olympics and a large number of visitors taking a trip to Rio to watch the games live in action, Google has brought various new updates to it Maps app

Ronald Menezes Aug 10, 2016 7:31 AM