Date-wise News

An alumnus of Delhi University, Ahluwalia began his career with The Times of India, Delhi in 1994 before shifting to Zee where he served for 19 years
exchange4media Staff Sep 13, 2016 3:43 PM

This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test and one day series
exchange4media Staff Sep 13, 2016 2:30 PM

The campaign, along with the music video of the peppy soundtrack aims to establish the Fire range by Micromax as the ideal fit for music lovers with its compelling audio centric features like Auro 3D sound technology and front firing speakers
exchange4media Staff Sep 13, 2016 2:17 PM

Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw
exchange4media Staff Sep 13, 2016 12:22 PM

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague
Abhinn Shreshtha Sep 13, 2016 8:40 AM

Businesses can now use Facebook’s new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads
exchange4media Staff Sep 13, 2016 8:32 AM

South China Morning Post raised questions pertaining to media gagging during Kashmir unrest and silencing of journalists critical of Prime Minister Narendra Modi
Saif Ahmad Khan Sep 13, 2016 8:24 AM
ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy

In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...
Sarmistha Neogy Sep 13, 2016 8:23 AM

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency
exchange4media Staff Sep 13, 2016 8:21 AM

Nipun J. Mahajan has been appointed as the new Head of Sales & Network Development
exchange4media Staff Sep 13, 2016 8:19 AM

Bhagat will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Bhagat was with JWT Mumbai as Vice President and Creative Head
exchange4media Staff Sep 13, 2016 8:18 AM

The business newspaper from HT Media is best known for long-form journalism
Saif Ahmad Khan Sep 13, 2016 8:17 AM

The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s first blade runner with Kabir Bedi lending his voice for the cause
exchange4media Staff Sep 13, 2016 8:15 AM

The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life
exchange4media Staff Sep 13, 2016 8:14 AM

The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving the Global Goals for Sustainable Development, and to bring about the end of extreme poverty
exchange4media Staff Sep 13, 2016 8:13 AM

The Group even expressed their interest to enter Pakistan and Afghanistan markets with its FMCG products
exchange4media Staff Sep 13, 2016 8:09 AM

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.
Madhuwanti Saha Sep 13, 2016 8:07 AM

Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie
Madhuwanti Saha Sep 13, 2016 8:05 AM