Date-wise News
Samir Ahluwalia steps down as Editor, Zee Business

An alumnus of Delhi University, Ahluwalia began his career with The Times of India, Delhi in 1994 before shifting to Zee where he served for 19 years

exchange4media Staff Sep 13, 2016 3:43 PM

Oxigen Wallet's 'Play The Host' –Season 2 returns with 'Oxigen Black Caps'

This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test and one day series

exchange4media Staff Sep 13, 2016 2:30 PM

One Digital Entertainment partners with Micromax Canvas Fire range smartphones for 'Lak Hilaade' music video

The campaign, along with the music video of the peppy soundtrack aims to establish the Fire range by Micromax as the ideal fit for music lovers with its compelling audio centric features like Auro 3D sound technology and front firing speakers

exchange4media Staff Sep 13, 2016 2:17 PM

Star Movies Select HD to premier ‘Southpaw’ on 17 September

Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw

exchange4media Staff Sep 13, 2016 12:22 PM

YouTube's 'ad-friendly' content policy irks content creators

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Abhinn Shreshtha Sep 13, 2016 8:40 AM

Facebook launches tools to help businesses expand internationally

Businesses can now use Facebook’s new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads

exchange4media Staff Sep 13, 2016 8:32 AM

South China Morning Post questions India's press freedom

South China Morning Post raised questions pertaining to media gagging during Kashmir unrest and silencing of journalists critical of Prime Minister Narendra Modi

Saif Ahmad Khan Sep 13, 2016 8:24 AM

ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy

In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...

Sarmistha Neogy Sep 13, 2016 8:23 AM

LIQVD Asia appoints Dharmesh Shah as National Creative Director

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency

exchange4media Staff Sep 13, 2016 8:21 AM

Nipun Mahajan joins Fiat Chrysler India as Head of Sales & Network Development

Nipun J. Mahajan has been appointed as the new Head of Sales & Network Development

exchange4media Staff Sep 13, 2016 8:19 AM

FCB Ulka appoints Mahendra Bhagat as National Creative Director

Bhagat will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Bhagat was with JWT Mumbai as Vice President and Creative Head

exchange4media Staff Sep 13, 2016 8:18 AM

HT Mint migrates to being a business broadsheet

The business newspaper from HT Media is best known for long-form journalism

Saif Ahmad Khan Sep 13, 2016 8:17 AM

Taproot -adidas launches new campaign for para-athletes-'Odds'

The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s first blade runner with Kabir Bedi lending his voice for the cause

exchange4media Staff Sep 13, 2016 8:15 AM

Snapdeal unveils new brand identity with 'Unbox Zindagi'

The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life

exchange4media Staff Sep 13, 2016 8:14 AM

Global Citizen movement launches its India chapter

The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving the Global Goals for Sustainable Development, and to bring about the end of extreme poverty

exchange4media Staff Sep 13, 2016 8:13 AM

Patanjali's 'Swadeshi jeans' amuses Twitterati

The Group even expressed their interest to enter Pakistan and Afghanistan markets with its FMCG products

exchange4media Staff Sep 13, 2016 8:09 AM

Will Reliance Jio launch boost India's OTT segment?

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha Sep 13, 2016 8:07 AM

We have decided to keep brand associations outside of 'Motu Patlu King of Kings': Nina Elavia Jaipuria

Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie

Madhuwanti Saha Sep 13, 2016 8:05 AM