Date-wise News
Ecosys OOH rolls out outdoor campaign for Snickers in Bengaluru, Pune

High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city

exchange4media Staff Aug 1, 2016 5:09 PM

Roposo appoints Anand Jha as Head of Design & Saurabh Khullar as Head of Sales

These appointments highlight the company’s focus on enhancing the experience it offers to its users and also underlines its commitment to expanding its nation-wide presence

exchange4media Staff Aug 1, 2016 2:56 PM

Societe Generale partners with Rugby India to promote the sport

Societe Generale comes on board as the ‘Financial Partner of Rugby India’ and ‘Title Sponsor of the Indian National Rugby Sevens Team’ across all categories — Senior, Junior and Women

exchange4media Staff Aug 1, 2016 1:11 PM

Diversity & inclusion imperative to Publicis Groupe; puts Kevin Roberts on 'leave of absence'

Following the comments made by Saatchi & Saatchi Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts, in a recent interview with Business Insider, Publicis Groupe Chairman & CEO, Maurice Lévy addressed a statement internally to all Publicis Groupe employees to reiterate the Groupe's no-tolerance policy towards behavior or commentary counter to the spirit of Publicis Groupe

exchange4media Staff Aug 1, 2016 8:34 AM

Jaikishin Chhaproo joins ITC as Media head

Chhaproo's last assignment was Media head Snapdeal as reported exclusively by exchange4media

Priyanka Mehra Aug 1, 2016 8:29 AM

MEC India wins Timesjobs’ digital mandate

As part of the mandate, MEC India will offer an array of digital marketing capabilities such as digital planning, strategy and buying, for the brand

exchange4media Staff Aug 1, 2016 8:24 AM

Zomato targets Rs 300-350 crore revenue by 2017

Zomato with its cost-cuts and partnerships is on its way to earn Rs 300-350 crore by 2017 and has already reached operational profitability in six markets including India and the UAE

Madhuwanti Saha Aug 1, 2016 8:07 AM

Over 64% population in India listens to FM Radio every day -AZ Research report

The study was conducted on 45000 respondents comprising of SEC A/B/C consumers between the age group of 14-50 years. It covered key cities like Ahmedabad, Pune, Hyderabad, Chennai, Jaipur, Lucknow and Bangalore

exchange4media Staff Aug 1, 2016 8:03 AM

Sanchayeeta Verma of Maxus appointed as Prez, Bangalore Ad Club

Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network and has been associated with Ad Club since the last 3 years

exchange4media Staff Aug 1, 2016 8:01 AM

ZIOX Mobiles assigns creative duties to August Communications

The win comes on the basis of a multi-stage multi-agency pitch that took place in Delhi

exchange4media Staff Aug 1, 2016 7:59 AM

AAAI Lifetime Achievement Award doesn't mean retirement for me, says Sundar Swamy in acceptance speech

His father RK Swamy won the same award 19 years back. They are the only father-son duo in the industry to win the coveted award

exchange4media Staff Aug 1, 2016 7:56 AM

Change is good; it's because of change that youngsters want to join advertising today: Srinivasan K Swamy

Srinivasan K Swamy was recently awarded AAAI’s Lifetime Achievement Award-2016. Swamy spoke about the changes in the advertising landscape, the challenges in this domain, his advice for youngsters joining the industry and the overwhelming role of digital in today’s life

Sarmistha Neogy Aug 1, 2016 7:51 AM