High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city

exchange4media Staff Aug 1, 2016 5:09 PM

These appointments highlight the company’s focus on enhancing the experience it offers to its users and also underlines its commitment to expanding its nation-wide presence

exchange4media Staff Aug 1, 2016 2:56 PM

Societe Generale comes on board as the ‘Financial Partner of Rugby India’ and ‘Title Sponsor of the Indian National Rugby Sevens Team’ across all categories — Senior, Junior and Women

exchange4media Staff Aug 1, 2016 1:11 PM

Following the comments made by Saatchi & Saatchi Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts, in a recent interview with Business Insider, Publicis Groupe Chairman & CEO, Maurice Lévy addressed a statement internally to all Publicis Groupe employees to reiterate the Groupe's no-tolerance policy towards behavior or commentary counter to the spirit of Publicis Groupe

exchange4media Staff Aug 1, 2016 8:34 AM

Chhaproo's last assignment was Media head Snapdeal as reported exclusively by exchange4media

Priyanka Mehra Aug 1, 2016 8:29 AM

As part of the mandate, MEC India will offer an array of digital marketing capabilities such as digital planning, strategy and buying, for the brand

exchange4media Staff Aug 1, 2016 8:24 AM

Zomato with its cost-cuts and partnerships is on its way to earn Rs 300-350 crore by 2017 and has already reached operational profitability in six markets including India and the UAE

Madhuwanti Saha Aug 1, 2016 8:07 AM

The study was conducted on 45000 respondents comprising of SEC A/B/C consumers between the age group of 14-50 years. It covered key cities like Ahmedabad, Pune, Hyderabad, Chennai, Jaipur, Lucknow and Bangalore

exchange4media Staff Aug 1, 2016 8:03 AM

Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network and has been associated with Ad Club since the last 3 years

exchange4media Staff Aug 1, 2016 8:01 AM

The win comes on the basis of a multi-stage multi-agency pitch that took place in Delhi

exchange4media Staff Aug 1, 2016 7:59 AM

His father RK Swamy won the same award 19 years back. They are the only father-son duo in the industry to win the coveted award

exchange4media Staff Aug 1, 2016 7:56 AM

Srinivasan K Swamy was recently awarded AAAI’s Lifetime Achievement Award-2016. Swamy spoke about the changes in the advertising landscape, the challenges in this domain, his advice for youngsters joining the industry and the overwhelming role of digital in today’s life

Sarmistha Neogy Aug 1, 2016 7:51 AM