Date-wise News
94.3 Radio One launches India’s first international radio network brand

94.3 Radio One which changed to an international format in Delhi and Mumbai 5 years ago has changed it’s Bangalore station also to the international format. The change in format happened in Bangalore on 9th January 2017.

exchange4media Staff Jan 13, 2017 5:56 PM

BARC India in talks with Israeli company to deploy Digital Measurement System

BARC India is swiftly moving towards rollout of digital measurement system in the country

exchange4media Staff Jan 13, 2017 5:52 PM

Fiat Chrysler Automobiles  announces change in senior leadership

Paul Alcala is named COO of the Asia Pacific regions; Daphne Zheng is named as COO of China

exchange4media Staff Jan 13, 2017 4:24 PM

Star Plus leads in urban market, Rishtey leads rural market@ BARC Ratings Week 1

Star Plus reinstates its first position in BARC’s first week of 2017 (December 31-Janurary 6) in the urban market. Rishtey continued to rule the rural market

exchange4media Staff Jan 13, 2017 1:51 PM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

Zenith Singapore bags Singapore Tourism Board contract

Zenith is appointed as agency of record, with an initial two-year contract starting on 1 April, 2017

exchange4media Staff Jan 13, 2017 12:48 PM

Facebook and WPP launch Creative Ambassador Program in India

The program is aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform

exchange4media Staff Jan 13, 2017 11:59 AM

Eros International announces film production line-up for 2017-18

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

exchange4media Staff Jan 13, 2017 10:58 AM

Header buying, programmatic direct – key programmatic trends for 2017, say experts

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

exchange4media Staff Jan 13, 2017 9:24 AM

Guest Column:  Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

Vivek Rao Jan 13, 2017 8:51 AM

Ralson India scouts for a creative agency

Presently the account is being handled by Triton Communication

Sarmistha Neogy Jan 13, 2017 8:46 AM

Walmart India appoints Fortuna PR as Communications Advisor

Fortuna PR has received the PR Mandate for Walmart India starting this month

exchange4media Staff Jan 13, 2017 8:06 AM

Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

exchange4media Staff Jan 13, 2017 8:04 AM

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Ruhail Amin Jan 13, 2017 8:00 AM