Date-wise News
Via statement in BSE, Zee denies reports of finalised deal with Reliance Broadcast

Zee Entertainment Enterprises Ltd has denied that it has finalised an agreement to buy Reliance Broadcast as reported in some sections of media today morning

exchange4media Staff Oct 13, 2016 5:52 PM

Khushi Advertising appoints Archana Yadav as Head – Branding, Multiplex

Her last stint was as Assistant Vice President- Revenueat Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd.

exchange4media Staff Oct 13, 2016 4:24 PM

92.7 BIG FM partners with India's first folk and fusion music festival-Paddy Fields

Listeners of 92.7 BIG FM will get an exclusive first hand preview of the festival, ahead of the on-ground event slated to happen at Bombay Exhibition Centre on 15th & 16th October 2016 in Mumbai

exchange4media Staff Oct 13, 2016 4:12 PM

Edelman appoints Sachin Talwalkar as Regional Executive Creative Director

Based out of Mumbai, Talwalkar will report to Gavin Coombes, managing director of Edelman Digital APACMEA and Rakesh Thukral, managing director of Edelman India

exchange4media Staff Oct 13, 2016 1:20 PM

BBH India launches its new office in Delhi

The agency has named Shreekant Srinivasan as General Manager,VasudhaMisra as Executive Creative Director and Ankit Singh as Strategy Director to lead the Delhi office

exchange4media Staff Oct 13, 2016 10:48 AM

Eggfirst bags creative duties for home & kitchen appliances brand McCoy

Eggfirst was chosen for the creative mandate as well as its digital strategy & management after a multi-agency pitch

exchange4media Staff Oct 13, 2016 10:38 AM

Media owners net ad revenues to grow 6.5% to $179 billion this year: Magna Intelligence US Ad Forecast

In 2017, market growth is expected to slow down to +1.4%, mostly due to the lack of cyclical even-year drivers while the underlying demand will remain strong, the report stated

exchange4media Staff Oct 13, 2016 8:32 AM

Two conflicting universes set to collide on COLORS’ Bigg Boss 10

The Bigg Boss expedition begins on Sunday, October 16 at 9 PM, with subsequent episodes set to air every Monday to Friday at 10:30 PM and Saturday and Sunday at 9 PM on COLORS

exchange4media Staff Oct 13, 2016 8:12 AM

Online shoppers move from e-commerce to m-commerce this festive season

Amongst all mediums to access e-commerce portals, 40 per cent share is from mobile phones; rise in cross device surfing seen before final purchase by consumers

exchange4media Staff Oct 13, 2016 8:08 AM

Marketers seek answers to mobile attribution quandary

Even as mobile continues to outpace all other mediums when it comes to ad expenses, this rapid growth is also raising questions about some facets of advertising, especially when it comes to attribution

exchange4media Staff Oct 13, 2016 8:06 AM

TV is the lead medium for us as print is frightfully expensive on CPT: Jitin Paul, Bharti AXA Life Insurance

The two videos under the campaign ‘DaroNahiKaro’ revolves around relationships and aims at motivating people to live a stress-free life

Sarmistha Neogy Oct 13, 2016 8:04 AM

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